Senior Analyst, AI-Driven Audience Targeting & Insights

Jobtailor; New York (NY); On-site; USD 170,000 - 210,000; Full time

Job summary

Jobtailor in New York, NY seeks a senior analytics leader to define an analytics roadmap for audience development and targeting, enhancing ad relevance and campaign performance.

You will analyze audience strategy, identify opportunities in 1P data and CDP assets, and develop AI/ML models to improve engagement while aligning with regulatory requirements. Leadership and communication skills are essential.

Qualifications

• 6-10 years of progressive experience in data analytics, BI, or quantitative analysis in financial services, digital media, marketing, or retail.
• Deep understanding of commerce/retail media landscape, audience capabilities, data strategy, and monetization.
• Strong knowledge of digital marketing KPIs: ROAS, impressions, CTR, CPA.
• Proficiency in statistical analysis, predictive modeling, ML techniques, and experimental design/A-B testing.

Responsibilities

• Develop an analytics roadmap for audience development and targeting to improve ad relevance and offer relevance.
• Analyze audience strategy for advertiser relevance and targeting needs.
• Generate insights on audience composition, behavior, and performance to inform go-to-market strategy.
• Identify new audience offerings and custom audience opportunities using Citi data assets and campaign learnings.
• Develop targeting solutions and AI/ML models to drive customer engagement.
• Build and integrate Gen AI capabilities to accelerate audience development and insights generation.
• Partner with Finance and Product teams to forecast growth and track actuals vs forecast.
• Work in a high-performing team and develop team members.
• Partner with Product Development, Sales, Ad Ops, Analytics Measurement, Marketing, and Technology teams.
• Integrate analytical insights into product design, marketing campaigns, and business development initiatives.
• Assess and manage risk, comply with laws and policies, report control issues

Skills

Data Analytics

Audience Development

AI/ML Targeting Solutions

Statistical Analysis

Business Intelligence

Audience Segmentation

Predictive Modeling

Experimental Design

Machine Learning Techniques

Verbal Communication

Written Communication

Critical Thinking

Problem-Solving

Attention to Detail

SQL

Python

R

Education

Bachelor's degree in Statistics, Mathematics, Economics, Computer Science, Engineering, or related quantitative discipline

Master's degree or PhD in a quantitative field, Business Analytics, or MBA with analytical focus

Tools

Snowflake

Tableau

Power BI

QlikView

CDPs

Clean Rooms

DSP Integrations

Job description

Jobtailor in New York, NY seeks a senior analytics leader to define an analytics roadmap for audience development and targeting, enhancing ad relevance and campaign performance.

You will analyze audience strategy, identify opportunities in 1P data and CDP assets, and develop AI/ML models to improve engagement while aligning with regulatory requirements. Leadership and communication skills are essential.