VP Marketing Data Science & Measurement Strategy

Citigroup Inc.; New York (NY); On-site; USD 140,000 - 180,000; Full time

Benefits offered by this job

Medical, dental, and vision coverage

401(k)

Paid time off packages

Job summary

Citigroup Inc. is looking for a VP, Marketing Data Science, to lead advanced analytics for the Media Sciences team. This senior role focuses on optimizing marketing spend through sophisticated measurement models and analytics.

The ideal candidate will possess extensive experience in financial services analytics with a strong background in machine learning and data science.

Competitive benefits including medical and wellness programs are offered.

Qualifications

• 6-10 years of experience in media measurement and analytics in financial services.
• Hands-on experience with complex structured and unstructured marketing data.
• Strong understanding of core AI/ML concepts.

Responsibilities

• Design and implement models to analyze marketing effectiveness.
• Conduct A/B testing and incrementality studies.
• Oversee the model development lifecycle.

Skills

Python

R

Machine learning

Statistical modeling

Data visualization

Predictive analytics

Education

Masters in Business Analytics, Finance, or Statistics

Tools

SQL

Tableau

Power BI

Dataiku

TensorFlow

PyTorch

Job description

Citigroup Inc. is looking for a VP, Marketing Data Science, to lead advanced analytics for the Media Sciences team. This senior role focuses on optimizing marketing spend through sophisticated measurement models and analytics.

The ideal candidate will possess extensive experience in financial services analytics with a strong background in machine learning and data science.

Competitive benefits including medical and wellness programs are offered.