VP Director, Analytics

ad+one; New York (NY); Hybrid; USD 175,000 - 235,000; Full time

Job summary

ad+one, based in New York, seeks a VP Director of Analytics to lead data-driven strategy within a hybrid work model. You will drive cross-channel analytics, forecasting, and performance modeling while turning data into compelling narratives for clients.

The role emphasizes leadership, client-facing communication, and collaboration with data and technology partners to advance measurement capabilities and automation across multiple campaigns.

Qualifications

• Seasoned analytics leader with media experience and client impact.
• Strong ability to translate data into strategic recommendations.
• Proven leadership and mentoring of junior teams.

Responsibilities

• Lead Data-Driven Strategy & Insights.
• Develop cross-channel analytics, forecasting, and performance models.
• Turn complex data into clear client stories with actionable insights.
• Advance first-party data strategies and modern measurement adoption.
• Improve campaign effectiveness and provide data-backed optimizations.
• Create automated reporting systems and dashboards.
• Ensure alignment across strategy, activation, and analytics teams.
• Lead test-and-learn programs and experimentation initiatives.

Skills

Leadership

Client relationships

Strategic analytics

Performance analytics

Team mentoring

Cross-functional collaboration

Data storytelling

Experimentation

Statistical modeling

Tools

Excel

Tableau

PowerBI

Datorama

Looker

Domo

SQL

Python

ETL Tools

Alteryx

AWS Redshift

S3

Snowflake

DCM

DV360

Google Ads

Facebook

TikTok

Asana

Smartsheet

Microsoft Teams

MediaTools

Lumina

Hudson

Requirements docs

BI tool administration

Job description

New York, NY Hybrid SALARY: $175,000 - $235,000

VP Director, Analytics

Our client, a growing NYC-based media agency, is seeking a driven and intellectually curious VP Director of Analytics to join their team. This position follows a hybrid schedule and offers a highly collaborative environment that values balance and flexibility. In this role, you will serve as a strategic analytics leader embedded within a cross-functional team responsible for planning and execution. You will develop insight-driven solutions that demonstrate the impact of media investments, identify growth opportunities, and help shape forward-thinking marketing strategies. You will also play a key role in promoting the value of media as a driver of business results - both internally and in partnership with clients.

Key Responsibilities

• Lead Data-Driven Strategy & Insights


• Develop and guide cross-channel strategies grounded in advanced analytics, forecasting, and performance modeling


• Turn complex data into clear, actionable stories that resonate with clients


• Evaluate audience data ecosystems and advance the use of first-party data strategies


• Encourage adoption of modern measurement solutions, automation, and marketing technology enhancements


• Enhance Campaign Effectiveness


• Collaborate with data and technology partners to establish comprehensive measurement frameworks (including attribution, incrementality, conversion tracking, and KPI development)


• Analyze campaign performance and recommend data-backed optimizations supported by sound statistical methodology


• Create and expand automated reporting systems and dashboards


• Ensure alignment across strategy, activation, and analytics teams to enable seamless sharing of insights


• Lead experimentation initiatives and maintain structured test-and-learn programs

Qualifications

• 10+ years of experience within a media agency, with strong exposure to digital analytics and performance measurement


• Demonstrated ability to manage client relationships and communicate strategic recommendations effectively


• Deep technical knowledge of analytics tools, tagging/measurement frameworks, data visualization platforms, and attribution methodologies


• Track record of driving continuous improvement through testing and optimization


• Experience working with external partners and staying current on industry developments


• Proven leadership skills, including mentoring and managing junior team members


• Strong understanding of performance analytics, campaign measurement, and optimization practices


• Technical aptitude with familiarity across platform analytics and data environments


• Comfortable working with reporting tools, automation processes, and complex data ecosystems


• Naturally inquisitive mindset with an interest in emerging tools, trends, and partnerships


• Confident communicator in client-facing settings, able to present insights and engage in strategic discussions


• Collaborative and relationship-focused, recognizing the importance of trust and teamwork


• Self-directed with strong analytical thinking and problem-solving capabilities


• Ability to connect media strategy, execution, and analytics through a performance-focused lens


• Experience advancing measurement capabilities, automation, and audience data strategies across multiple clients

TOOLS REQUIRED:

• Business Intelligence: Advanced Excel (required), Tableau, PowerBI, Datorama, Looker/Looker Studio, Domo, PowerPoint


• Data Management & Transformation: ETL Tools (Adverity, Datorama), Alteryx, SQL (preferred), Python (nice to have)


• Data Storage/Cloud: AWS (Redshift, S3), Starburst.io, Datorama, Snowflake, Domo


• Media Platforms: DCM, DV360, Google Ads, DoubleVerify, IAS, TradeDesk, Facebook, Instagram, Snapchat, Twitter, TikTok, Prisma


• Project Management: HIVE, Asana, Smartsheet, Microsoft Teams


• Media Planning: MediaTools, Lumina, Hudson (bonus)


• Other: Experience with writing business and technical requirements documents; comfort with business rules design and BI tool administration

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