VP, AI-Powered Shopping Strategy & Innovation

JP Morgan Chase; Wilmington (DE); On-site; USD 133,000 - 195,000; Full time

Job summary

JPMorgan Chase is seeking a Vice President to lead Marketing Strategy for Shopping Innovation & AI Strategy in New York. The role focuses on shaping AI-enabled shopping experiences for banking products and accelerating customer-centric digital strategies across channels.

The VP will partner with marketing, product, design, analytics, and technology teams to define vision, roadmaps, and measurable outcomes while navigating ambiguity and risk to deliver scalable, customer-focused initiatives.

Qualifications

• Bachelor’s degree in marketing, business, strategy, analytics, design, technology, or a related field.
• 7+ years of experience leading digital strategy, customer experience, innovation, growth, or transformation initiatives.
• Demonstrated experience turning ambiguous customer or business problems into a clear vision, strategic choices, a roadmap, and measurable outcomes.
• Genuine, hands-on AI fluency beyond basic chat or content generation, with experience applying AI to real workflows, customer experiences, or decision processes.
• Working understanding of agentic AI, including multi-step workflows, tool use, data and source grounding, autonomy boundaries, human approval points, and failure modes.
• Practical judgment about when AI is ready to scale, when it requires additional controls or testing, and when a deterministic or human-led solution is more appropriate.
• Proven ability to lead complex cross-functional initiatives and influence senior stakeholders without relying on formal authority.
• Strong customer-centered and analytical problem-solving skills, with the ability to connect qualitative insight, behavioral data, and commercial outcomes.
• Experience designing and scaling test-and-learn programs, new digital capabilities, or modernized customer journeys.
• Excellent written and verbal communication skills, including the ability to translate technical concepts for non-technical audiences and create concise, executive-level presentations.
• Comfort operating with ambiguity, making informed decisions with incomplete information, and adjusting direction as evidence changes.

Responsibilities

• Develop and lead the multi-year vision for shopping innovation, with agentic shopping as a core growth and customer experience priority.
• Reimagine how customers discover, evaluate, compare, and select banking products across public, authenticated, and assisted (in-branch) experiences.
• Identify and prioritize high-value uses of AI across the shopping journey, including customer insights, personalization, recommendations and decision support, content intelligence, experimentation, workflow automation, and agent-enabled experiences.
• Translate emerging technologies and changing customer behaviors into focused strategies, business cases, roadmaps, and near-term experiments.
• Define the role of AI agents in the shopping ecosystem, including where they should inform, recommend, personalize, or act—and where human judgment, customer consent, and controls must remain central.
• Champion responsible, customer-centered AI by establishing clear success measures, evidence standards, human-in-the-loop controls, and appropriate risk and compliance engagement.
• Partner across marketing, product, design, analytics, technology, legal, risk, and controls to align priorities, remove barriers, and deliver shared outcomes without direct authority.
• Build an experimentation agenda that tests customer value, commercial impact, trust, operational feasibility, and scalability before broader rollout.
• Use customer research, behavioral data, market intelligence, and competitive trends to identify unmet needs and inform strategic choices.
• Create compelling executive narratives that simplify complex ideas, frame tradeoffs, secure decisions, and sustain momentum across senior stakeholders.
• Define and report meaningful outcomes, including improvements in customer confidence, engagement, conversion, incremental account growth, and speed from insight to market.

Job description

JPMorgan Chase is seeking a Vice President to lead Marketing Strategy for Shopping Innovation & AI Strategy in New York. The role focuses on shaping AI-enabled shopping experiences for banking products and accelerating customer-centric digital strategies across channels.

The VP will partner with marketing, product, design, analytics, and technology teams to define vision, roadmaps, and measurable outcomes while navigating ambiguity and risk to deliver scalable, customer-focused initiatives.