VP: AI-Driven Shopping Innovation & Strategy

JPMorgan Chase & Co.; New York (NY); On-site; USD 230,000 - 290,000; Full time

Job summary

JPMorgan Chase & Co. in New York seeks a Vice President to lead shopping innovation and AI strategy within the Becoming a Customer Digital Shopping team.

You will set the vision to modernize consumer deposit shopping, guide agentic AI across the customer journey, and partner with marketing, product, design, analytics, and risk to deliver measurable, customer-centered outcomes. The role requires leading complex initiatives, translating technology into executive-ready narratives, and defining

Qualifications

• Bachelor’s degree in marketing, business, strategy, analytics, design, technology, or related field.
• 7+ years leading digital strategy, customer experience, innovation, growth, or transformation initiatives.
• Proven ability to turn ambiguous problems into a clear vision, strategic choices, roadmap, and measurable outcomes.
• Genuine AI fluency with experience applying AI to real workflows and customer journeys.
• Understanding of agentic AI, multi-step workflows, data grounding, autonomy boundaries, and human approvals.
• Practical judgment on when to scale AI and when to deploy deterministic or human-led solutions.
• Ability to lead cross-functional initiatives and influence senior stakeholders without formal authority.
• Strong customer-centered and analytical problem-solving skills, linking qualitative insights with commercial outcomes.
• Experience designing and scaling test-and-learn programs and new digital capabilities.

Responsibilities

• Develop and lead the multi-year vision for shopping innovation with agentic shopping as a growth priority.
• Reimagine how customers discover, evaluate, compare, and select banking products across experiences.
• Identify high-value AI uses across the shopping journey: insights, personalization, recommendations, and decision support.
• Translate technologies and customer behavior into strategies, roadmaps, and experiments.
• Define the role of AI agents in the shopping ecosystem with human oversight and controls.
• Champion responsible, customer-centered AI with clear success metrics and risk engagement.
• Partner across marketing, product, design, analytics, technology, legal, risk, and controls to align priorities.
• Build an experimentation agenda to test value, impact, trust, feasibility, and scalability.

Skills

Digital strategy

Customer experience

AI fluency

Cross-functional leadership

Executive storytelling

Strategic roadmapping

Ambiguity tolerance

Stakeholder influence

Test-and-learn programs

Education

Bachelor's degree

Job description

JPMorgan Chase & Co. in New York seeks a Vice President to lead shopping innovation and AI strategy within the Becoming a Customer Digital Shopping team.

You will set the vision to modernize consumer deposit shopping, guide agentic AI across the customer journey, and partner with marketing, product, design, analytics, and risk to deliver measurable, customer-centered outcomes. The role requires leading complex initiatives, translating technology into executive-ready narratives, and defining