VP, AI Care GTM & Orchestration

Sword; United States; Remote; USD 145,000 - 330,000; Full time

Job summary

Sword is seeking a Head of Go-to-Market for AI Care Operations in the US. This leader will own positioning, narrative architecture and competitive differentiation for our AI care solutions, with direct impact on sales enablement and market strategy.

You will craft category stories, ROI frameworks, and buyer-facing content, guiding the commercial teams across health plans, providers and government markets. A strong, cross-functional leader is essential.

Qualifications

• 7+ years in product marketing and/or GTM with ownership of positioning and competitive strategy.
• Experience at Lead/Head/Director/VP level in scope.
• Experience selling to operational buyers (COOs, VPs of operations or care management).
• Cross-functional collaboration with sales and customer success.
• Based in the US.

Responsibilities

• Core positioning, messaging house and narrative architecture for AI Care Operations.
• The category story: why AI care management that does the work beats both headcount and AI tools that only assist the people doing it.
• Competitive intelligence and battle cards across voice AI and agentic AI vendors, nurse line and call center outsourcers, and care management platforms.
• Buyer-facing materials: one-pagers, ROI and capacity calculators, demo scripts and recorded agent calls, case studies, RFP response library, sales decks.
• Proof architecture: turning deployments into case studies and outcome metrics that a CFO will sign off on.
• Solution specialist team, paired with segment sales reps across health plans, health systems, value-based care, employers and government.
• Sales and customer success enablement: training, playbooks, discovery guides, certification on each solution.
• Market opportunity mapping and canvassing across US segments.

Skills

Product marketing

GTM strategy

Competitive intelligence

Sales enablement

Positioning

Job description

Sword is seeking a Head of Go-to-Market for AI Care Operations in the US. This leader will own positioning, narrative architecture and competitive differentiation for our AI care solutions, with direct impact on sales enablement and market strategy.

You will craft category stories, ROI frameworks, and buyer-facing content, guiding the commercial teams across health plans, providers and government markets. A strong, cross-functional leader is essential.