VP Advertising

SellCord; Bentonville (AR); Hybrid; USD 150,000 - 210,000; Full time

Benefits offered by this job

Medical, Dental, Vision, LifeInsurance

401K with company match

Generous PTO and holidays

Paid parental leave

Job summary

SellCord, a Walmart-focused agency, seeks a VP of Advertising to lead global ad teams and drive growth on Walmart.com and Walmart Connect. You will shape strategy, optimize spend, and mentor managers across regions.

You will collaborate with internal teams to align with broader business goals and stay ahead of eCommerce ad trends on Walmart platforms.

Qualifications

• 7+ years of advertising experience, including eCommerce platforms.
• 5+ years leading global ad teams.
• Proven track record managing large ad campaigns and budgets on Amazon or Walmart.
• Experience leading PPC and display campaigns on Walmart/eComm platforms.

Responsibilities

• Develop strategies to grow brands on Walmart.com.
• Create processes for advertising via Walmart Connect.
• Lead and grow a global ad-management team.
• Build strong Walmart stakeholder relationships.
• Use data-driven insights to optimize spend, creative, and targeting.
• Coordinate with marketing, sales, product, and client services to align goals.
• Track industry trends and test new Walmart eCommerce ad formats.

Skills

Advertising strategy

PPC

Display advertising

Team leadership

Data-driven optimization

Cross-functional collaboration

Tools

Amazon Walmart ads

Job description

About SellCord:

SellCord is a leading agency specializing in launching and scaling brands exclusively on Walmart.com and Walmart Marketplace. As Walmart-approved partners, we help businesses grow by optimizing their presence on the platform and driving sustainable success.

About the Role:

SellCord is seeking a dynamic and visionary VP of Advertising to lead our global advertising teams with a focus on the development, execution, and management of advertising strategies across multiple media channels, with a focus on driving success on eCommerce platforms. The ideal candidate has strong advertising knowledge and experience with Walmart Connect, Walmart Marketplace, and Walmart.com.

This is a hybrid position based out of Bentonville, Arkansas.

Responsibilities:

• Develop and implement strategic plans to drive growth for brands on Walmart.com.
• Create processes and strategies for efficient advertising via Walmart Connect
• Lead, mentor, and build a global high-performing team of ad managers with a focus on eCommerce and Walmart advertising platforms while fostering a collaborative and growth-oriented team culture.
• Cultivate and maintain strong relationships with key stakeholders at Walmart, including internal teams and brand owners.
• Use data-driven insights to optimize ad spend, creative assets, and targeting strategies.
• Partner with internal teams, including marketing, sales, product, and client services, to ensure that advertising efforts on Amazon and Walmart are aligned with broader business goals.
• Stay ahead of industry trends and new developments on eCommerce and Walmart platforms. Experiment with emerging ad formats, technologies, and strategies to maintain a competitive edge.

Skills and Qualifications:

• 7+ years of experience in advertising, with specific experience managing campaigns on eCommere and/or Walmart eCommerce platforms.
• 5+ years of people leadership experience, ideally managing global teams.
• Proven track record of managing large-scale ad campaigns and significant advertising budgets on Amazon or Walmart.
• Experience leading teams in both paid search (PPC) and display advertising on these platforms is highly preferred.

Benefits:

• Medical, Dental, Vision, Life Insurance
• 401K with company match
• Generous PTO and company holiday programs
• Paid parental leave programs

Stay connected with SellCord! Follow us on LinkedIn to learn more about our team, company updates, and new opportunities: https://www.linkedin.com/company/sellcord/