Director Advertising

SellCord; Bentonville (AR); Hybrid; USD 100,000 - 140,000; Full time

Benefits offered by this job

Medical, Dental, Vision Insurance

401K with company match

Generous PTO

Paid parental leave

Job summary

SellCord, based in Bentonville, Arkansas, is seeking a visionary Director of Advertising to lead global advertising strategies across various media. The ideal candidate will have a strong background in advertising and experience with Walmart Connect, Walmart Marketplace, and Walmart.com.

This hybrid position involves developing strategic plans that drive growth for brands on Walmart’s platforms, managing large ad budgets, and leading a high-performing team. The role also offers a comprehensive benefits package including medical, dental, vision insurance, and a 401K with company match.

Qualifications

• 7+ years of experience in advertising with a focus on eCommerce platforms.
• 5+ years of leadership experience managing global teams.
• Proven track record managing large-scale ad campaigns and budgets.

Responsibilities

• Develop and implement strategic plans for growth on Walmart.com.
• Lead and build a global team of ad managers focused on eCommerce advertising.
• Optimize ad spend using data-driven insights and target strategies.

Skills

Advertising management

eCommerce platforms

People leadership

Data-driven insights

Walmart Connect

Job description

About SellCord: SellCord is a leading agency specializing in launching and scaling brands exclusively on Walmart.com and Walmart Marketplace. As Walmart-approved partners, we help businesses grow by optimizing their presence on the platform and driving sustainable success.

About the Role

SellCord is seeking a dynamic and visionary Director of Advertising to lead our global advertising teams with a focus on the development, execution, and management of advertising strategies across multiple media channels, with a focus on driving success on eCommerce platforms. The ideal candidate has strong advertising knowledge and experience with Walmart Connect, Walmart Marketplace, and Walmart.com. This is a hybrid position based out of Bentonville, Arkansas.

Responsibilities

• Develop and implement strategic plans to drive growth for brands on Walmart.com.
• Create processes and strategies for efficient advertising via Walmart Connect.
• Lead, mentor, and build a global high‑performing team of ad managers with a focus on eCommerce and Walmart advertising platforms while fostering a collaborative and growth‑oriented team culture.
• Cultivate and maintain strong relationships with key stakeholders at Walmart, including internal teams and brand owners.
• Use data‑driven insights to optimize ad spend, creative assets, and targeting strategies.
• Partner with internal teams, including marketing, sales, product, and client services, to ensure that advertising efforts on Amazon and Walmart are aligned with broader business goals.
• Stay ahead of industry trends and new developments on eCommerce and Walmart platforms. Experiment with emerging ad formats, technologies, and strategies to maintain a competitive edge.

Skills and Qualifications

• 7+ years of experience in advertising, with specific experience managing campaigns on eCommerce and/or Walmart eCommerce platforms.
• 5+ years of people leadership experience, ideally managing global teams.
• Proven track record of managing large‑scale ad campaigns and significant advertising budgets on Amazon or Walmart.
• Experience leading teams in both paid search (PPC) and display advertising on these platforms is highly preferred.

Benefits

• Medical, Dental, Vision, Life Insurance
• 401K with company match
• Generous PTO and company holiday programs
• Paid parental leave programs