Director, Walmart.com Advertising - In Arkansas (ONSITE)

VENDO; Rogers (AR); On-site; USD 60,000 - 100,000; Full time

Job summary

Join an innovative team shaping the future of retail through eCommerce. As a key player in digital marketing, you will strategize and execute campaigns across multiple platforms, ensuring optimal performance and growth for clients. This role demands a data-driven mindset, allowing you to analyze and optimize campaigns effectively. Collaborate with creative teams to produce cutting-edge media assets while maintaining strong vendor relationships. If you are passionate about eCommerce and thrive in a dynamic environment, this opportunity is perfect for you!

Qualifications

• Experience in digital advertising with a focus on campaign setup and optimization.
• Passion for eCommerce and a deep understanding of the digital marketing ecosystem.

Responsibilities

• Plan and execute digital marketing strategies across various ad platforms.
• Monitor campaign performance and suggest optimization strategies to exceed KPIs.

Skills

Digital Advertising

Paid Search

Social Advertising

Google Analytics

Data Management

Communication Skills

Analytical Skills

Excel

Tools

Google Ads

Facebook/Meta Ads

TikTok Ads

Job description

You know the future of retail is eCommerce, and you want to have a hand in helping shape how CPG brands interact with the digital ecosystem. Innovative, focused, and forward-thinking, you're able to anticipate problems before they happen, lead with passion and efficacy, and inspire people to do their best work daily. Keen to measure what matters, you are data-driven in your decision making. Revenue and growth naturally are extensions of your energy to do your best work and achieve results for your clients and within your team.

DAY-TO-DAY

• Plan, manage, and execute digital marketing strategy across a variety of ad platforms for multiple clients simultaneously.
• Understanding and execution of paid search and social advertising, including Google, Meta (Facebook, Instagram), TikTok, etc.
• Continuously monitor campaign performance and return-on-ad-spend (ROAS) and/or cost-per-acquisition (CPA), while suggesting and executing ongoing optimization strategies to hit and exceed assigned KPIs.
• Leverage Google Analytics and other tools to review traffic performance and provide ongoing optimization suggestions.
• Create and analyze campaign performance reports to inform relevant teams.
• Prepare research and insights to inform ongoing media recommendations.
• Manage budget allocations and bid parameters to deliver most efficient results.
• Maintain strong media and technology vendor relationships and act as a resource for industry data and trends.
• Constantly learn and experiment new effective bidding, ad placement, and management techniques.
• Manage and leverage each campaign’s risk and loss pool for ongoing testing and experimentation.
• Develop a collaborative relationship with internal and external creative teams to develop cutting-edge media assets.
• Participate in budget allocation for different channels and platforms.

WHAT YOU BRING

• Experience in digital advertising, including paid search and social platforms. Includes campaign setup, optimization, and reporting to clients.
• Passion for eCommerce and ongoing learning with a deep understanding of the digital marketing ecosystem and how media buying fits into the larger picture of digital marketing.
• Knowledge of the following platforms: Google Ads, Facebook/Meta ads, TikTok.
• Excellent organization, tactical, analytical/data management, Excel, and communication skills.

EXPERIENCE

• Google Ads:
• Meta (Facebook/Instagram) Ads:

Seniority level

• Director

Employment type

• Full-time

Job function

• Marketing and Sales
• Industries: Marketing Services