Video-First Content Director

ADP; Roseland (NJ); On-site; USD 132,000 - 246,000; Full time

Benefits offered by this job

Medical, Dental, Vision

Matched Retirement Savings

Wellness Program

Paid Volunteer Time Off

Job summary

ADP seeks a Head of Content, Senior Creative Director to lead creative excellence, narrative consistency, and content standards for a centralized, video-centric content engine that drives engagement and business results.

This leader will guide ADP’s brand across video, social, performance content, executive storytelling, campaign extensions, and content franchises, building repeatable frameworks for faster, higher-quality output.

Qualifications

• 12+ years of experience in creative direction, content marketing, brand storytelling, social creative, video, advertising, or digital content.

Responsibilities

• Define the creative vision for ADP’s video-centric content engine.
• Ensure content reflects ADP’s brand voice, narrative priorities, and visual identity.
• Translate brand and business strategy into compelling creative direction.
• Maintain consistency across campaigns, social channels, executive content, product stories, and performance video.
• Establish creative standards for video, motion, graphics, copy, thumbnails, templates, and social formats.
• Review and guide creative work from concept through final delivery.
• Balance brand craft with speed in a high-volume environment.
• Partner with Content Strategists, Producers, Developers, Editors, Designers, and Social teams to shape ideas into high-performing content.
• Use analytics and performance data to sharpen future creative.
• Collaborate with Growth and Media to adapt creative for performance video and paid social.

Skills

Creative direction

Content marketing

Brand storytelling

Video and social content

Cross-functional leadership

Communication & presentation

Feedback & critique

Job description

ADP seeks a Head of Content, Senior Creative Director to lead creative excellence, narrative consistency, and content standards for a centralized, video-centric content engine that drives engagement and business results.

This leader will guide ADP’s brand across video, social, performance content, executive storytelling, campaign extensions, and content franchises, building repeatable frameworks for faster, higher-quality output.