Video Channel & Reach Engagement Lead

McKinsey; Atlanta (GA); On-site; USD 119,000 - 177,000; Full time

Benefits offered by this job

Comprehensive benefits package

Job summary

McKinsey & Company seeks a Channel Manager to lead our digital media platform. You will own the video channel, upload and schedule long-form videos, podcasts, Shorts, and clips, and craft titles and descriptions with metadata to boost discovery.

Collaborate with multimedia, Brand Marketing, Global Publishing, and Analytics to package content, build playlists, and maintain a clean channel. Analyze performance, run tests, and refine publishing timing.

Qualifications

• Bachelor's degree required, 4+ years in social media or digital video publishing.
• Deep YouTube Studio knowledge: uploads, scheduling, playlists, metadata.
• Experience using analytics to guide content strategy and publishing cadence.
• Experience testing titles, thumbnails, and publishing strategies.
• Strong ability to craft engaging titles, descriptions, and tags.
• Ability to translate performance data into actionable creative insights.
• Familiarity with video production workflows and collaboration with producers and editors.
• Comfort with publishing and collaboration tools; strong communication and project management.

Responsibilities

• Own the firm's digital media channel, managing placement, packaging, and presentation of video assets.
• Upload and schedule long-form videos, podcasts, Shorts, and clips; write clear titles and descriptions with metadata.
• Build and maintain playlists; keep the channel clean, organized, and discoverable.
• Track channel performance; turn data into practical recommendations on content strategy.
• Share insights with multimedia teams and stakeholders; flag opportunities for Shorts, clips, or series.
• Run tests on titles, thumbnails, and publishing timing to improve results over time.
• Coordinate the publishing calendar with multimedia and production teams and program stakeholders.

Skills

Social media

Audience development

Digital video publishing

YouTube Studio

Analytics

A/B testing titles

Video packaging

Video production workflow

Publishing tools

Project management

English writing

Education

Bachelor's degree

Tools

YouTube Studio

Analytics tools

Publishing platform

Job description

McKinsey & Company seeks a Channel Manager to lead our digital media platform. You will own the video channel, upload and schedule long-form videos, podcasts, Shorts, and clips, and craft titles and descriptions with metadata to boost discovery.

Collaborate with multimedia, Brand Marketing, Global Publishing, and Analytics to package content, build playlists, and maintain a clean channel. Analyze performance, run tests, and refine publishing timing.