Video Channel Editor & Engagement Lead

McKinsey; Boston (MA); On-site; USD 119,000 - 177,000; Full time

Benefits offered by this job

Continuous learning

Voice that matters

Global community

Excellent benefits

Job summary

McKinsey, based in Boston, seeks a digital media channel manager to own the firm's video channel, upload and optimize long-form videos, podcasts, Shorts, and clips, and craft compelling titles and metadata for discovery.

You will analyze performance data, collaborate with multimedia and publishing teams, and guide content strategy, formatting, and scheduling to maximize engagement and impact across audiences.

Qualifications

• Bachelor's degree required.
• 4+ years of experience in social media, audience development, or digital video publishing, including hands-on management of a social media channel or similar video platform.
• Deep working knowledge of YouTube Studio, including uploads, scheduling, playlists, metadata, and channel organization.
• Experience using YouTube Studio and social analytics to identify trends and make recommendations on content, format, cadence, and timing.
• Experience designing and evaluating tests on titles, thumbnails, or publishing strategy.
• Strong skills in packaging video content, including writing effective titles, descriptions, and tags with an understanding of YouTube search and discovery.
• Ability to turn performance data into clear, actionable insights for creative teams and stakeholders.
• Familiarity with video production workflows and experience working alongside producers, editors, and designers.
• Comfort with publishing and workflow tools and collaboration platforms.
• Strong communication, problem-solving, and project-management skills.
• Proficiency in written and spoken English, with strong writing and editing skills and the ability to produce concise, on-voice copy.

Responsibilities

• Own the firm's digital media platform channel, managing how video assets are placed, packaged, and presented to audiences.
• Upload and schedule long-form videos, video podcasts, Shorts, and clips delivered by the multimedia team.
• Write clear, compelling titles and descriptions, apply consistent tagging and metadata, and build and maintain playlists.
• Track channel performance and turn data into practical recommendations on content strategy (formats, topics, cadence, timing).
• Share performance insights with the multimedia team and stakeholders, flag opportunities for Shorts, clips, or series, and give feedback on thumbnails and creative elements.
• Coordinate the publishing calendar with the multimedia team, central production team, and program stakeholders.

Skills

Social media management

YouTube Studio

Video analytics

Title/Thumbnail testing

Metadata tagging

Publishing cadence

Content strategy

Cross-functional collaboration

English writing

Project management

Education

Bachelor's degree

Job description

McKinsey, based in Boston, seeks a digital media channel manager to own the firm's video channel, upload and optimize long-form videos, podcasts, Shorts, and clips, and craft compelling titles and metadata for discovery.

You will analyze performance data, collaborate with multimedia and publishing teams, and guide content strategy, formatting, and scheduling to maximize engagement and impact across audiences.