Video Audience Editor: Distribution & Growth Lead

Socket.dev; New York (NY); On-site; USD 120,000 - 135,000; Full time

Benefits offered by this job

Medical, dental and vision benefits

401(k) plan with company match

Paid vacation and sick days

Tuition reimbursement and professional

Job summary

The New York Times Audience department is seeking an Audience Editor to lead the rollout and support analysis of video projects across on-site and off-platform channels. You will implement, analyze, and refine distribution strategies to maximize reach, and build weekly to quarterly reports for onsite and off-platform channels.

You will drive engagement with YouTube and TikTok, ensure editorial integrity, and collaborate with editors, social teams, and producers to optimize coverage and inform

Qualifications

• 3+ years' experience in journalism or media, with a proven audience engagement track record.
• Strong understanding of major social platforms (YouTube, TikTok).
• Proven ability to turn data into actionable feedback.
• Commitment to NYTimes mission and values.

Responsibilities

• Manage video rollout plans across on-site and off-platform channels with reporters and producers.
• Optimize headlines, descriptions, and metadata for search and discovery across platforms.
• Develop social distribution plans to maximize reach and impact.
• Work on coverage plans for tentpole events.
• Collaborate with editorial and audience teams to align coverage strategies.
• Track competitors’ video performance and derive insights.
• Deliver daily, weekly, and monthly audience reports with data signals.
• Support award submissions with audience impact reports.
• Uphold journalistic independence and NYTimes mission.

Skills

Audience engagement

Social platforms awareness

Video analytics

Project management

Editorial judgment

Tools

Airtable

Google Suite

Job description

The New York Times Audience department is seeking an Audience Editor to lead the rollout and support analysis of video projects across on-site and off-platform channels. You will implement, analyze, and refine distribution strategies to maximize reach, and build weekly to quarterly reports for onsite and off-platform channels.

You will drive engagement with YouTube and TikTok, ensure editorial integrity, and collaborate with editors, social teams, and producers to optimize coverage and inform