Audience Editor: Video Distribution & Growth

New York Times; New York (NY); Hybrid; USD 120,000 - 135,000; Full time

Job summary

The New York Times is seeking an Audience Editor in New York City to lead the rollout and analysis of video projects across on-site and off-platform channels. You will work with senior producers to implement distribution strategies that maximize reach, while building weekly, monthly, and quarterly performance reports.

Ideal candidates will have 3+ years in journalism or media, deep knowledge of major social platforms, and the ability to translate video data into actionable insights that refine

Qualifications

• 3+ years in journalism or media
• Understanding of mainstream and emerging social channels
• Ability to translate video data into actionable feedback
• Commitment to NYT mission and values

Responsibilities

• Manage video rollout plans across on-site and off-platform channels.
• Coordinate with video journalists and senior producers to support video initiatives.
• Optimize headlines, descriptions, and metadata for searchability and platform fit.
• Develop social distribution plans to maximize reach and impact of video journalism.
• Work on coverage plans for tentpole events.
• Collaborate with editorial and audience teams to align coverage strategies across platforms.

Skills

Audience engagement

Social video platforms

Video data analysis

Project management tools

Tools

Airtable

Google Suite

Job description

The New York Times is seeking an Audience Editor in New York City to lead the rollout and analysis of video projects across on-site and off-platform channels. You will work with senior producers to implement distribution strategies that maximize reach, while building weekly, monthly, and quarterly performance reports.

Ideal candidates will have 3+ years in journalism or media, deep knowledge of major social platforms, and the ability to translate video data into actionable insights that refine