Audience Editor, Video

Socket.dev; New York (NY); On-site; USD 120,000 - 135,000; Full time

Benefits offered by this job

Medical, dental and vision benefits

401(k) plan with company match

Paid vacation and sick days

Tuition reimbursement and professional

Job summary

The New York Times Audience department is seeking an Audience Editor to lead the rollout and support analysis of video projects across on-site and off-platform channels. You will implement, analyze, and refine distribution strategies to maximize reach, and build weekly to quarterly reports for onsite and off-platform channels.

You will drive engagement with YouTube and TikTok, ensure editorial integrity, and collaborate with editors, social teams, and producers to optimize coverage and inform

Qualifications

• 3+ years' experience in journalism or media, with a proven audience engagement track record.
• Strong understanding of major social platforms (YouTube, TikTok).
• Proven ability to turn data into actionable feedback.
• Commitment to NYTimes mission and values.

Responsibilities

• Manage video rollout plans across on-site and off-platform channels with reporters and producers.
• Optimize headlines, descriptions, and metadata for search and discovery across platforms.
• Develop social distribution plans to maximize reach and impact.
• Work on coverage plans for tentpole events.
• Collaborate with editorial and audience teams to align coverage strategies.
• Track competitors’ video performance and derive insights.
• Deliver daily, weekly, and monthly audience reports with data signals.
• Support award submissions with audience impact reports.
• Uphold journalistic independence and NYTimes mission.

Skills

Audience engagement

Social platforms awareness

Video analytics

Project management

Editorial judgment

Tools

Airtable

Google Suite

Job description

The mission of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It’s why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It’s why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it’s why our business strategy centers on making journalism so good that it’s worth paying for.

The New York Times Audience department is hiring an Audience Editor to lead the rollout and support the analysis of our video projects across on-site and off-platform channels. This role will work closely with the leader of video’s audience efforts to implement, analyze, and refine distribution strategies to maximize the reach and impact of Times video projects across platforms, including both linear videos and multimedia stories. You will also help build weekly, monthly, and quarterly reports for both onsite and off-platform channels, including competitive analysis, to inform and refine our strategy.

You have experience developing video rollout strategies across platforms and assessing their success, with a strong understanding of all mainstream social video platforms—particularly YouTube and TikTok. We are looking for someone with a proven track record of driving video engagement and reach, and who is eager to refine and expand our distribution strategies to maximize the reach and impact of Times video.

This is an in-office position, based in New York City and includes regular attendance in the office four days each week. There may be some flexibility to work remotely per your departmental guidance.

Responsibilities

• Manage video rollout plans across on-site and off-platform channels, coordinating with video journalists and senior producers to support video initiatives across the desk’s video projects, including visual articles, visual investigations, and videos featuring reporters on camera.
• Optimize headlines, descriptions, and metadata to enhance searchability and discovery; tailoring copy to fit platform styles while maintaining editorial integrity.
• Develop and implement social distribution plans with video journalists and producers to maximize the reach and impact of our video journalism.
• Work on coverage plans for tentpole events.
• Work closely with key editorial and audience teams—including search, social, community, homepage, notifications, and newsletters—to align coverage strategies and ensure a cohesive rollout of all of our video projects across platforms.
• Track and analyze competitors’ video performance in breaking news and major stories, identifying insights to help benchmark and refine our approach.
• Partner with the Editor, Video Audience to analyze data and signals that shape how we present stories across platforms; deliver actionable daily, weekly, and monthly reports.
• Collaborate with Video’s Operations Director to identify video projects for award submissions and provide audience impact reports.
• Demonstrate support and understanding of our value of journalistic independence and a strong commitment to our mission to seek the truth and help people understand the world.
• This role reports to the Editor, Video Audience

Basic Qualifications

• 3+ years' experience in journalism or with a media company or other relevant organization, ideally with a proven track record and experience in audience engagement
• Demonstrated understanding of all mainstream and some emerging social channels
• Proven project management skills
• Ability to interpret video data into actionable feedback
• Commitment to The New York Times mission and values.

Preferred Qualifications

• Ability to write in an engaging, smart tone that feels native to social media and still consistent with The New York Times' voice and editorial values.
• Strong editorial judgment; comfortable with experimenting and refining strategies to optimize content for different audiences.
• Experience with project management tools (Airtable, Google Suite)
• Experience running a social media account with an emphasis on video publishing
• Experience working cross-functionally across several departments

The annual base pay range for this role is between: $120,000 - $135,000 USD

Additional Compensation and Benefits

For roles in the U.S., dependent on your role, you may be eligible for variable pay, such as an annual bonus and restricted stock. Benefits may include medical, dental and vision benefits, Flexible Spending Accounts (F.S.A.s), a company-matching 401(k) plan, paid vacation, paid sick days, paid parental leave, tuition reimbursement and professional development programs.

For roles outside of the U.S., information on benefits will be provided during the interview process.

The New York Times Company is committed to being the world’s best source of independent, reliable and quality journalism. To do so, we embrace a diverse workforce that has a broad range of backgrounds and experiences across our ranks, at all levels of the organization. We encourage people from all backgrounds to apply.

We are an Equal Opportunity Employer and do not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. The U.S. Equal Employment Opportunity Commission (EEOC)’s Know Your Rights Poster is available here.

The Company will provide reasonable accommodations as required by applicable federal, state, and/or local laws. Individuals seeking an accommodation for the application or interview process should email [e-mail]. Emails sent for unrelated issues, such as following up on an application, will not receive a response.

The Company encourages those with criminal histories to apply, and will consider their applications in a manner consistent with applicable "Fair Chance" laws, including but not limited to the NYC Fair Chance Act, the Los Angeles Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act.