Video Advertising Manager – Full-Funnel Mastery (YouTube/CTV)

Cricut Inc.

South Jordan (UT)

On-site

USD 90,000 - 120,000

Full time

14 days+

Application generator

Get a reply from this employer — a resume and cover letter tailored to exactly what they’re hiring for.

Get past ATS filters

Job summary

Cricut Inc. is seeking a Digital Marketing Manager – Full Funnel Video Advertising to lead strategy, execution, and optimization of paid video campaigns. You will manage campaigns across premium video platforms including YouTube, Amazon Prime Video, and Connected TV, with hands-on execution and collaboration with creative, growth, and analytics teams.

The role requires deep platform expertise and a willingness to work without external media agencies to drive results.

Qualifications

Bachelor's degree in Marketing, Business, Communications, Analytics, or related field.
3+ years of experience managing paid digital media campaigns with emphasis on video advertising.
Hands-on experience with YouTube, Amazon Ads, Connected TV, DV360, or similar video platforms.
Strong understanding of full-funnel marketing strategy and measurement.
Experience using GA4, Looker, Excel, or analytics tools.
Agency experience is preferred, especially across multiple clients/platforms/budgets.

Responsibilities

Execute full-funnel paid media strategies to support awareness, consideration, and conversion.
Align goals, audiences, messaging, and measurement across customer journey stages.
Identify opportunities to maximize reach, engagement, and business performance.
Build, launch, and manage campaigns within YouTube, Amazon Ads, CTV, and other video channels.
Optimize campaigns via audience segmentation, bidding, frequency, placements, and creative testing.
Measure performance with KPIs and maintain weekly dashboard reports.