CTV Subscriptions Growth Strategist

Google; New York (NY); Hybrid; USD 116,000 - 166,000; Full time

Job summary

Google is seeking a Subscriptions Marketing Manager for YouTube’s Connected TV (CTV) team. You will be the strategist driving growth across our subscription products, operating at the intersection of business, product, and marketing.

You’ll synthesize inputs from cross-functional COEs to define the long-term trajectory, bind product and marketing workstreams, and translate market dynamics into a cohesive growth roadmap focused on scale, profitability, and stakeholder value.

Qualifications

• Bachelor's degree or equivalent practical experience required.
• 4 years of experience in management consulting, corporate strategy, finance, or product marketing with a focus on subscription models and financial planning.
• Experience leading multiple cross-functional projects and conducting market research to inform decisions.

Responsibilities

• Model growth opportunities for subscription products and create prioritization frameworks.
• Work with finance/product ops to align marketing spend with growth goals for the CTV portfolio.
• Evaluate bundling and pricing opportunities across YouTube subscriptions.
• Lead the CTV strategic roadmap and communicate a cohesive growth narrative to leadership.

Skills

Subscription growth strategy

LTV/CAC modeling

Cross-functional leadership

Market research & business cases

Content/marketing investment decisions

Education

Bachelor's degree or equivalent practical experience

Job description

Google is seeking a Subscriptions Marketing Manager for YouTube’s Connected TV (CTV) team. You will be the strategist driving growth across our subscription products, operating at the intersection of business, product, and marketing.

You’ll synthesize inputs from cross-functional COEs to define the long-term trajectory, bind product and marketing workstreams, and translate market dynamics into a cohesive growth roadmap focused on scale, profitability, and stakeholder value.