Full-Funnel Video Advertising Manager

Cricut; South Jordan (UT); On-site; USD 90,000 - 130,000; Full time

Job summary

Cricut is seeking a Digital Marketing Manager for full funnel video advertising. You will strategize, execute, and optimize paid video campaigns across YouTube, Prime Video, and Connected TV to build brand awareness, drive consideration, and deliver measurable business results.

You will work hands-on in ad platforms, partnering with creative, growth, and analytics teams. No external agency will manage campaigns, so hands-on execution is essential for success.

Qualifications

• 3+ years of experience managing paid digital media campaigns with a strong emphasis on video advertising.
• Hands-on experience building and optimizing campaigns within platforms such as YouTube, Amazon Ads, Connected TV, DV360, or similar video advertising platforms.
• Strong understanding of full-funnel marketing strategy and measurement.
• Experience using GA4, Looker, Excel, or other analytics and reporting tools.

Responsibilities

• Execute full-funnel paid media strategies that support awareness, consideration, and conversion objectives.
• Build, launch, and manage campaigns directly within advertising platforms including YouTube, Amazon Ads (Prime Video), Connected TV platforms, and other video advertising channels.
• Monitor campaign health daily and make data-driven optimizations to maximize results.
• Measure campaign performance across awareness, research, and conversion KPIs; maintain weekly dashboards.

Skills

Video advertising

YouTube Ads

Amazon Ads

DV360

GA4

Analytics

Cross-functional collaboration

Agency experience

Education

Bachelor's degree in Marketing or related field

Tools

Looker

Excel

Job description

Cricut is seeking a Digital Marketing Manager for full funnel video advertising. You will strategize, execute, and optimize paid video campaigns across YouTube, Prime Video, and Connected TV to build brand awareness, drive consideration, and deliver measurable business results.

You will work hands-on in ad platforms, partnering with creative, growth, and analytics teams. No external agency will manage campaigns, so hands-on execution is essential for success.