Subscriptions Growth Marketing Leader (CTV)

Google; San Bruno (CA); Hybrid; USD 116,000 - 166,000; Full time

Job summary

Google is seeking a Subscriptions Marketing Manager for YouTube’s Connected TV (CTV) team to drive growth across subscription products. You will operate at the intersection of business, product, and marketing, synthesizing inputs from cross-functional centers of excellence to define the long-term trajectory of our CTV business.

You will act as the primary architect of the strategy that binds our product and marketing workstreams, translating market dynamics into a growth roadmap focused on

Qualifications

• Bachelor's degree or equivalent practical experience.
• 4 years of experience in management consulting, corporate strategy, finance, or product marketing with a focus on subscription models and LTV/CAC modeling.
• Experience managing cross-functional projects.
• Experience conducting market research and business case development for distribution or marketing investments.

Responsibilities

• Model growth opportunities for subscription products across paid and owned channels.
• Partner with finance and product operations to apply investment frameworks to the CTV portfolio.
• Evaluate new bundling and pricing opportunities across YouTube subscriptions.
• Lead the CTV strategic roadmap and synthesize cross-functional inputs into a cohesive narrative.

Skills

Management consulting

Cross-functional project management

Market research

Financial planning

Subscription business models

Education

Bachelor's degree or equivalent practical experience

Tools

AI productivity tools

Job description

Google is seeking a Subscriptions Marketing Manager for YouTube’s Connected TV (CTV) team to drive growth across subscription products. You will operate at the intersection of business, product, and marketing, synthesizing inputs from cross-functional centers of excellence to define the long-term trajectory of our CTV business.

You will act as the primary architect of the strategy that binds our product and marketing workstreams, translating market dynamics into a growth roadmap focused on