SVP Brand Strategy Director

AC1 McCann Relationship Mktg, LLC; United States; On-site; USD 225,000 - 300,000; Full time

Job summary

Omnicom Precision Marketing is seeking an SVP, Brand Strategy Director to lead strategic work for MRM Health in New York City. The role requires steering client work, driving insights, and shaping omnichannel brand strategies while collaborating across Creative, Media, Technology and Data teams.

The position focuses on transforming brands, growing client relationships, and delivering measurable business impact with data-driven activation and first‑party data capabilities.

Qualifications

• 12+ years directly-related experience across pharma/healthcare and CPG.
• 7+ years supervisory and management experience.
• Experience across multiple categories, with significant experience in pharma/healthcare and CPG.
• Understanding of Business & Digital Transformation Strategy, Brand Strategy, Experience Strategy, CRM Strategy, Content Strategy, Social Strategy.
• Strong collaboration skills and flexibility with different ways to work is required.

Responsibilities

• Inspire and initiate marketing solutions that are original in concept and aid clients to transform their brands and grow their businesses.
• Produce groundbreaking brand, culture, customer, and media insights.
• Develop omni‑channel ecosystems across paid/owned/earned.
• Lead strategy on new business pitches and partner across disciplines with Creative, Media, Technology, Data, Business Leadership, others.
• Own select senior client relationships and maintain dialogue to drive day-to-day success.

Skills

Strategic leadership

Brand strategy

CRM strategy

Cross-functional leadership

Communication skills

Education

Bachelor's degree

Tools

Martech

Job description

Agency: Omnicom Precision Marketing Job Function: Strategy and Planning Job Subfunction: Strategy

MRM is part of the Omnicom Precision Marketing activation practice. This practice integrates CRM platform expertise, journey management, and first‑party data capabilities with creative excellence and performance capabilities, enabling Omnicom to deliver intelligent activation across the full funnel with data‑driven decisioning at scale to help clients move faster and deliver more connected customer experiences.

MRM is a modern relationship marketing agency dedicated to building enduring brand relationships. MRM's specialized capabilities drive relationship lifetime value and span CRM, Customer Experience, and Commerce with data and martech at the core. MRM operates in a borderless, integrated way to enable greater collaboration, creativity, and true speed to market. For more information, please visit www.mrm.com.

MRM Health is seeking an SVP, Brand Strategy Director to join our team. This individual will contribute to key client work and be a strategy thought leader as well as play a leadership role on the Strategy team.

CLIENT WORK LEADER

• Inspire and initiate marketing solutions that are original in concept and aid clients to transform their brands and grow their businesses
• Produce groundbreaking brand, culture, customer, and media insights
• Develop the ideas that power our Creative work and galvanize our cross-functional partners
• Determine strategy and tactics across the journey to enable brands to grow relationships with people, from engagement and conversion to retention and advocacy
• Develop omni‑channel ecosystems, including digital, experience, content, CRM, social, and traditional across paid / owned / earned
• Integrate across different types of strategy, from business / digital transformation and brand to experience, CRM, content, and social
• Partner across disciplines with Creative, Media, Technology, Data, Business Leadership, others
• Ensure all strategic development is consistently linked to the client's challenges and opportunities and provide input into measurement and optimization
• Present to the highest level of an organization and effectively persuade others, making the complex simple and the simple compelling
• Manage a portfolio of key clients, contributing day-to-day in a leadership capacity
• Own select senior client relationships, maintain dialogue to ensure day-to-day success, and proactively identify new opportunities to generate impact and drive organic growth
• Lead strategy on new business pitches
• Provide leadership and support to Strategy team members to ensure they deliver successfully

THOUGHT & CAPABILITY LEADER

• Develop and introduce new methods that enhance brand relationships with people and makes meaning for our clients
• Introduce imaginative ways to do research, data collection, analysis, insights & idea development
• Develop and evolve the strategy process in a significant way
• Expand the overall profile of Strategy at the agency and network
• Represent MRM in the industry (e.g., deliver a talk, be a judge on an awards panel)

TEAM LEADER

• Support the Strategy Lead in leading and managing the PRN team
• Lead the development of methods that inspire and engage staff, and provide an environment that encourages great ideas to flourish
• Provide input into scoping and staffing to ensure understanding of the need and matching to Strategy resource capability and availability
• Identify competency gaps and plans to fill and grow
• Manage the career development of team members, including coaching and mentoring
• Attract the best talent
• Represent the team to the rest of the agency and network
• Nurture a culture oriented towards positivity, problem‑solving, and resourcefulness
• Foster a sense of community on the Strategy team

Education and Experience:

• 12+ years directly-related experience
• 7+ years supervisory and management experience
• Experience across multiple categories, with significant experience in pharma/healthcare and CPG
• Understanding of Business & Digital Transformation Strategy, Brand Strategy, Experience Strategy, CRM Strategy, Content Strategy, Social Strategy
• Experience working with segmentation and journeys, understanding of how brands grow relationships with people
• Experience building go-to-market plans across omnichannel ecosystem
• Ability to inspire Creative teams
• Comfort and confidence with technology required to enable brand relationships, including up-to-date knowledge of mar-tech
• Bachelor's degree in a relevant area
• Strong collaboration skills and flexibility with different ways to work is required
• Exceptional communication skills — on the page and in presentation
• Curiosity, passion, collaborative spirit, optimism to find the answer, and work ethic to deliver

This role will be based in New York City.

The salary range for this position is $225,000-$300,000. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; the associated discipline; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee's/applicant's background, pertinent experience, and qualifications. $225,000-$300,000

Omnicom's policy requires employees to work in the office for a minimum of three days a week, unless additional in‑office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom's corporate group already require five days of in‑office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we're focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together.

Join us—we look forward to getting to know you.

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