Senior Experience Strategist

RCWUS Rapp Collins Worldwide; United States; Hybrid; USD 90,000 - 99,000; Full time

Benefits offered by this job

Health insurance

401(k)

Stock options

Health FSAs

Vacation days

Sick days

Parental leave

Disability benefits

Job summary

RAPP is seeking a strategically minded professional to build connected customer experiences across CRM and digital channels for world-class brands. You will develop innovative communications strategies and full-funnel journey plans, collaborating with interdisciplinary teams to drive brand growth.

You’ll partner with clients and internal teams to deliver integrated work and evolving annual learning agendas, while refining audience definitions to improve relevance across CRM and digital

Qualifications

• Bachelor’s degree in related field.
• 5+ years of experience in strategic planning (brand, agency, or similar).
• Strong experience developing integrated strategies across CRM and digital channels.
• Ability to thrive in a fast-paced environment with multiple deadlines.
• Excellent writing and editing skills with attention to detail.

Responsibilities

• Lead integrated CRM and digital channel planning across the year with client and agency teams.
• Develop and evolve full-funnel customer journey and communication plans across CRM and digital touchpoints.
• Shape CRM programs and digital communications strategies to capture, nurture, and re-engage customers.
• Review ongoing performance reporting across CRM, digital, site experience, and channels for optimization.

Skills

Strategic planning

CRM & digital channels

Writing & editing

PowerPoint

Fast-paced work

Education

Bachelor’s degree

Tools

PowerPoint

Keynote

Job description

WHO WE ARE:

We are RAPP – world leaders in activating growth with precision and empathy at scale. As a global, next-generation precision marketing agency we leverage data, creativity, technology, and empathy to foster client growth. We champion individuality in the marketing solutions we create, and in our workplace. We fight for solutions that adapt to the individual’s needs, beliefs, behaviors, and aspirations. We foster an inclusive workplace that emphasizes personal well-being.

HOW WE DO IT:

At RAPP, our fearless superconnectors help to create value from personal brand experiences by focusing on three key areas: connected data, connected content and connected decisioning. Our data analysts identify who that person is, our strategists understand what they want, and our award-winning technologists and creatives know how to deliver it – ensuring we’re able to activate authentic customer connections for our clients.

YOUR ROLE:

We’re looking for a strategically minded individual with a background and passion for building connected customer experiences across CRM and digital channels for world-class brands. Your ability to develop innovative communications strategies and full-funnel journey plans will spark new ideas, create more relevant customer connections, and drive brand growth. You will have the opportunity to work alongside interdisciplinary teams, fellow strategists, and collaborative clients to create impactful, integrated work across the customer experience.

YOUR RESPONSIBILITIES:

• Lead integrated CRM and digital channel planning across the year in close partnership with client and agency teams, identifying cross-channel opportunities, campaign priorities, and audience strategies
• Develop and evolve full-funnel customer journey and communication plans across CRM and digital touchpoints to better connect brand, media, and customer experience
• Shape CRM programs and digital communications strategies that identify, capture, nurture, and re-engage customers throughout the decision-making process
• Review ongoing performance reporting across CRM, digital creative, site experience, and channel metrics to identify optimizations, gaps, and areas of opportunity
• Support audience and customer strategy by uncovering behavioral, channel, and market insights that sharpen target definitions and improve relevance across CRM and digital activation
• Refresh in-market customer experiences as needed based on updated audience, media, brand, or business direction from partner teams
• Develop annual learning agendas and test plans across CRM and digital programs to improve performance, strengthen engagement, and inform future campaign strategy
• Partner with media, analytics, and other agency teams to develop integrated reporting that brings together results, learnings, and strategic implications across channels
• Develop strategic and creative briefs in support of CRM initiatives, digital campaigns, and broader marketing efforts throughout the year
• Conduct competitive, category, and cultural landscape research to inform strategic recommendations, journey planning, and creative opportunities
• Collaborate across partner agencies and client teams to ensure strategic consistency across CRM, digital media, creative, and customer experience workstreams
• Present strategic recommendations, optimization opportunities, and integrated journey plans clearly and confidently to clients and internal teams

REQUIRED SKILLS:

• Bachelor’s Degree in related field.
• 5+ years of experience in strategic planning (with a brand, at an agency or similar).
• Strong experience developing integrated strategies across CRM and digital channels, with the ability to connect audience insight, journey planning, and communications strategy.
• Ability to thrive in a fast-paced environment, managing multiple projects with various deadlines simultaneously.
• Proficient in Microsoft Office and development of PowerPoint or Keynote presentations.
• Excellent writing and editing skills with strict attention to detail.

NICE TO HAVE:

• Automotive category experience (a plus but not required)

OUR HYBRID WORK MODEL:

RAPP's current hybrid model is designed to enable in-person connections and collaboration that is core to our culture, while also supporting flexibility for all employees. As such, we have the option to work from home two days per week, if we'd like.

BENEFITS FOR THIS ROLE:

• health/vision/dental insurance
• 401(k)
• stock options
• Healthcare & Dependent Flexible Spending Accounts
• vacation
• sick
• personal days
• positive activism days
• paid parental leave
• disability benefits

For more information regarding Omnicom benefits, please visit www.omnicombenefits.com.

A reasonable estimate of the salary for this role, at the time of posting, is $90,000 - $99,000.

This range is specific to NYC and multiple factors are considered in making compensation decisions including, but not limited to: skill set, experience and training, certifications; etc.

This is an exempt position. If your requirements fall outside of this range, you are still welcome to apply.

$90,000 - $99,000 Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.

Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together.

Join us—we look forward to getting to know you.

We will process your personal data in accordance with our Recruitment Privacy Notice. Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice

For US Job Seekers: It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F. At Omnicom Group, careers are designed for growth. We’ve purposefully crafted a transformative talent experience built with accountability in action — focused on community, impact, and opportunity.