Director, Strategy

Omnicom Precision Marketing Group; Birmingham (MI); On-site; USD 135,000 - 145,000; Full time

Job summary

Omnicom Precision Marketing in the United States seeks a Strategy Director who will develop and articulate strategic context for client recommendations, considering brand, category, market and consumer insights.

This role leads consumer understanding, collaborates with Brand Leadership, UX, Creative, Analytics and clients across the lifecycle, turning qualitative and quantitative research into actionable plans.

Qualifications

• Bachelor’s degree or greater preferred.
• 10+ years’ experience in marketing strategy or planning in agency/consulting.
• Strong analytical skills with data-driven insights.
• Excellent verbal, written, and presentation skills.

Responsibilities

• Provide strategic support to account teams for digital and CLM marketing plans.
• Define opportunities for Customer Experience and Customer Lifecycle Management based on data insights.
• Leverage audience data to inform content decisions and customization.
• Identify roles of websites, mobile, and CRM platforms in consumer journeys.
• Explore new channels to engage audience groups.
• Develop research-based POVs on opportunities and trends.
• Guide and mentor junior strategists on client projects.

Skills

Communication skills

Analytical skills

Leadership

Project management

Education

Bachelor’s degree

Job description

Job Description

MRM is part of the Omnicom Precision Marketing activation practice. This practice integrates CRM platform expertise, journey management, and first-party data capabilities with creative excellence and performance capabilities, enabling Omnicom to deliver intelligent activation across the full funnel with data-driven decisioning at scale to help clients move faster and deliver more connected customer experiences.

Agency

Omnicom Precision Marketing

Job Function

Strategy and Planning

Job Subfunction

Strategy

Job Description

MRM is part of the Omnicom Precision Marketing activation practice. This practice integrates CRM platform expertise, journey management, and first-party data capabilities with creative excellence and performance capabilities, enabling Omnicom to deliver intelligent activation across the full funnel with data-driven decisioning at scale to help clients move faster and deliver more connected customer experiences. MRM operates in a borderless, integrated way to enable greater collaboration, creativity, and true speed to market. For more information, please visit www.mrm.com. The Strategy Director develops and creates the strategic context for recommendations, using frameworks developed by Strategy and Client Engagement leadership, taking into account a holistic view of our clients’ business and brand, category, market, and consumer. This role leads consumer understanding and tells stories that stimulates creative and analytical minds. (S)he must to have a passion for integrated relationship marketing across the entire customer lifecycle, working closely with Brand Leadership, Customer Experience, UX Design, Creative, Analytics, Production and clients in the formulation of their strategies and plans. The best candidate understands qualitative and quantitative research, with the ability to know the difference between data and insights, executions and ideas, and able to turn knowledge into actionable recommendations.

Responsibilities

• Provide strategic support to the account teams in the creation and execution of comprehensive digital and CLM marketing plans; Lead and consult on the implementation of tactics, technologies and coordination of efforts, ensuring tactical plans achieve client objectives and strategies
• Define strategic opportunities for Customer Experience and Customer Lifecycle Management in the overall context of a clients’ marketing communications plan, based on data driven insights and qualitative observations.
• Leverage audience data to provide insights on consumer behaviors, segmentation and targeting in an actionable way in order to influence content decision making and custom content development
• Understand and identify the role of websites, mobile, online media, social, direct mail, email, applications, and other emerging digital and CRM platforms in the construction of consumer experience plans/journeys
• Identify/Explore new avenues for communicating effectively and imaginatively with audience groups
• Develop research-based POVs regarding potential opportunities, consumer trends/culture, technology, media, best practices, etc.
• Guide/Lead, manage and inspire junior strategist on client projects as needed

Requirements

• Bachelor’s degree or greater preferred
• 10+ years’ experience in marketing strategy or planning role, with direct/ digital/CLM/content marketing experience required, in an agency, client, or management consulting organization.
• Experience in Loyalty Programs or Automotive industry is a plus
• Experience developing marketing plans and strategies for complex direct and digital marketing initiatives
• Strong understanding of digital and CRM marketing best practice and trends; Experience in digital and CRM marketing: websites, online media, search, social, mobile, email, application
• Possess an innately curious mind. Think logically based on data and research, but inspired by creativity and human behaviors
• Strong analytical skills; Ability to mine data for insights and recommendations
• Excellent project, personnel, organizational, time management skills
• Clearly demonstrate ability to succeed in a fast paced environment; Capable of/enjoy handling multiple projects simultaneously
• Proven leadership and organizational skills; Dynamic personality able to effectively engage and influence a variety of audiences
• Comfortable with high pressure, fluid and ambiguous situations
• Excellent verbal, written, presentation and interpersonal skills.
• Self-starter with strong problem solving ability

$140,000 OMC APPROVED 9/8/2026

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance. Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice. Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice

For US Job Seekers

It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.,

$140,000 OMC APPROVED 9/8/2026