Senior Director, Integrated Communications

Day One Perspective, LLC; New York (NY); Hybrid; USD 180,000 - 240,000; Full time

Benefits offered by this job

Health care (Medical, Dental, Vision)

Paid time off & holidays

Summer Fridays

401K retirement plan with companymatch

Lifestyle spending account

Job summary

Day One Agency in New York City is seeking a Senior Director, Integrated Communications to lead consumer brand programs and cross-functional teams across earned media and integrated campaigns.

This full-time, hybrid role requires strategic storytelling, strong media relationships, and a track record of leading high-impact programs in lifestyle, beauty, travel or luxury sectors.

Qualifications

• 7-9 years of experience in consumer PR and integrated communications.
• Experience with large consumer lifestyle brands.
• Proven leadership with multiple programs.
• Strong writing and storytelling skills.
• Bachelor's Degree in communications or related field.

Responsibilities

• Oversee day-to-day client workstreams and lead the team to timely execution.
• Drive earned media and develop integrated programs with cross-functional teams.
• Partner with creative, events, talent and influencer teams for brand activations.
• Present strategic recommendations and updates to stakeholders.
• Mentor junior team members and support their professional development.
• Identify cultural trends and opportunities for proactive storytelling.
• Support new business pitches and proposals.

Skills

Consumer PR

Integrated programs

Media relations

Strategic storytelling

Team leadership

Education

Bachelor's Degree

Job description

Senior Director, Integrated Communications

Department: Integrated Communications

Employment Type: Full Time

Location: New York

Description

Looking for something fresh?

Day One Agency is hiring.

Day One is a creative agency committed to bringing fresh thinking to our work. Every. Single. Day. For us, every day is day one, a new opportunity to start from the beginning, find a new angle, and let our creativity and curiosity lead us to earn the unexpected.

We’ve built a reputation as a creative partner tuned for navigating culture today; helping brands build legacy through relevance. We’re looking to expand our team with a new Senior Director, Integrated Communications. You’ll become part of an award winning collective of cultural insiders* and industry outsiders**, all of whom are storytellers at heart.

Below you’ll find some specifics about the role. At Day One, the job description is truly just the start. Our best team members are enthusiasts who opt-in and bring something to the party.

Ready to join a team that’s been on Fast Company’s Most Innovative list for three years running, made Ad Age’s A-List, been named Agency to Watch 2025, and taken home Campaign AOY in 2025 and PR Week Midsize AOY four years in a row (2023, 2024, 2025, and 2026)?

This position is full-time, requires a hybrid work schedule, and is only available in New York City.

Responsibilities

Responsibilities for this role will include serving as a day-to-day client and team leader for our consumer brands and workstreams. The ideal candidate will have a deep understanding of what it takes to drive results in today’s ever-evolving media landscape, strong organizational and leadership skills, and experience building integrated programs in partnership with creative teams that deliver earned results and reach people where they are.

• Oversee day-to-day client workstreams, serving as the primary point of contact for assigned projects and driving the team to ensure timely execution of program elements


• Expert at driving earned media in today’s ever-changing media landscape


• Develop and execute integrated communications programs (e.g. including media relations/earned media, event management, talent/paid and earned influencer partnerships, brand collaborations, data-based storytelling, and social/PR content production oversight) in partnership with cross-functional teams


• Maintain current knowledge of trends, the competitive landscape, and confidently provide strategic point-of-views to the client


• Be proactive, anticipate client needs and keep multiple activities moving


• Present strategic recommendations and ongoing updates / counsel to key internal and external stakeholders, building strong client relationships and trust


• Cultivate and foster relationships with key traditional and new media contacts in the consumer space (lifestyle, beauty, travel and/or luxury is a plus)


• Identify and tap into cultural trends and conversations to uncover proactive storytelling/newsjacking opportunities and fuel earned-first creative concepts


• Develop high-quality written materials, showcasing strong writing and storytelling skills


• Oversee junior team members’ work on assigned accounts, providing guidance and mentorship to support their professional development and to ensure high-quality work output for clients


• Willing and able to fuel and implement fresh thinking, push boundaries, and experiment - always looking for the \"new\" factor for our clients


• Participate in new business pitch development and/or presentations

* TREND FORECASTERS, WRITERS, DESIGNERS, PRODUCERS, PEOPLE PERSONS, DIGITAL NATIVES, CULTURE HEADS, INTERNET ARCHAEOLOGISTS, MEME HISTORIANS

** ORGANIZERS, GLOBETROTTERS, DROPOUTS, SKATE SHOP ALUMNI, FORMER BARISTAS, SELF-TAUGHT DEVS, INDIE PUBLISHERS, FINE ARTISTS, SMALL-TOWN ESCAPEES

Qualifications

• 7-9 years of experience in consumer PR and communications (working on integrated communications/marketing programs required)


• Experience working on large brands within the consumer lifestyle category (understanding the intersection of lifestyle, beauty, entertainment and commerce with culture, is a plus)


• Prior experience in PR, consumer communications strategy brand partnerships and large-scale event activations


• Creative storytelling skills coupled with a deep understanding on how to package a modern earned story that fits how we consume information today


• Deep understanding of developing traditional and new media strategies and strong media relationships


• Ability to manage multiple short- and long-term programs and deliverables simultaneously


• Excellent communication and writing skills


• Experience engaging mid- to senior-level clients


• Experience mentoring junior team members


• Entrepreneurial mindset


• Relentless curiosity is a must -- we’re always looking for what’s new, next and never been done before and are open to experimentation and pushing the boundaries


• Bachelor's Degree

Compensation + Benefits

We value all of our employees and are happy to provide comprehensive benefits to help support them holistically in the best way we can. We offer all our employees:

• Health Care (Medical, Dental, Vision)


• Paid Time Off and Company Paid Holidays


• Summer Fridays


• 401K Retirement Plan with Company Match


• Lifestyle Spending Account Congratulations, I'm consistent!