Vice President, Product Strategy & Pricing

NextGen Healthcare, Inc.; Northern (KY); Hybrid; USD 250,000 - 360,000; Full time

Job summary

NextGen Healthcare, Inc. is seeking a VP, Product Pricing Strategy to architect monetization across ambulatory EHR, practice management, revenue cycle, and platform offerings.

You will report to the CPO and lead a triad with Product, Sales, and Finance to align market opportunity with financial discipline. Responsibilities include defining pricing models, packaging, discount governance, price elasticity research, and ensuring models meet margin targets while enabling product-led growth.

Qualifications

• 12+ years in monetization strategy or pricing for B2B SaaS.
• Proven ability to design multi-product pricing and packaging.
• Experience with price governance and discounting frameworks.
• Healthcare IT or digital health experience preferred.
• Strong communication and executive presentation skills.

Responsibilities

• Define holistic pricing strategy for ambulatory software and services.
• Lead pricing governance and collaboration with Product, Sales, Finance.
• Oversee market research, price elasticity, and competitive analysis.
• Drive monetization models to improve PLG and customer lifetime value.
• Build and mentor pricing team and present recommendations to ELT.

Skills

Monetization strategy

Pricing architecture

Cross-functional leadership

SaaS pricing

Analytics & modeling

Education

Bachelor's degree in Business/Economics/CS/Engineering

MBA or advanced business degree preferred

Job description

The VP, Product Pricing Strategy is the strategic architect of how NextGen Healthcare commercializes its complex, interconnected software and services portfolio. Reporting directly to the Chief Product Officer (CPO), this executive leader operates at the center of a cross-functional "triad" composed of Product Leaders (P&L Owners), Sales/Commercial Leaders, and Finance Leaders to balance market opportunity with financial rigor and sales agility. This role owns the market-facing, value-oriented packaging and pricing architecture across our ambulatory EHR, practice management, revenue cycle, and platform offerings, designing monetization models that simplify the buying experience, drive product-led growth, and maximize customer lifetime value.

Monetization & Packaging Strategy: Define the holistic portfolio pricing strategy, subscription tiers, and packaging frameworks; partner with Product GMs to translate product roadmaps and new product introductions (NPI) into modern, value-aligned SaaS and product-led growth (PLG) packaging structures (including standardizing tier structures, modular bundling strategies, and pricing for AI/GenAI add-ons).

Sales Enablement & Deal Governance: Collaborate with Sales leadership and Sales Operations to establish clear discounting frameworks, value-based sales playbooks, and contract-term guidance that reduce transaction friction and protect price realization.

Finance Partnership & Governance: Partner with the Corporate Finance peer to separate value-based pricing design from financial compliance; co-chair the internal Pricing Committee to ensure all commercial models are both highly competitive and financially disciplined.

Market Research & Price Elasticity: Oversee quantitative and qualitative pricing research—including price-elasticity modeling, competitive intelligence, and customer sensitivity analyses—to ground pricing decisions in objective market data.

Corporate Pricing Governance: Co-lead corporate pricing governance by partnering with Corporate Finance; this VP owns the market-facing, value-based pricing design and packaging strategy, while partnering with Finance to ensure all models align with corporate margin targets, revenue recognition compliance, billing system capabilities, and corporate financial planning.

Price Realization & Optimization: Establish and monitor key performance indicators (KPIs) to track the ongoing efficacy of pricing models, actual discount rates, bundle performance, and contract compliance; utilize this data to continuously iterate, optimize, and defend future packaging and pricing strategies.

Team Leadership & Executive Influence: Recruit, mentor, and develop a team of monetization managers and pricing analysts; prepare and present complex, data-driven pricing recommendations to secure consensus from the Executive Leadership Team. Perform other duties that support the overall objective of the position.

Education Required: Bachelor’s degree in Business, Economics, Computer Science, Engineering, or a related quantitative field. Preferred: MBA, Master’s in Economics, or other advanced business degree.

Experience Required: 12+ years of progressive experience in monetization strategy, strategic pricing, product strategy, corporate strategy, or business operations within B2B enterprise software or SaaS environments. Proven track record of building and leading a strategic pricing or monetization function, including designing and scaling multi-product SaaS packaging and tiered subscription models. Demonstrated experience establishing sales discounting governance, value-based pricing methodologies, and commercialization strategies for new product launches. Preferred: Experience in healthcare IT, digital health platforms, or private equity-backed technology environments. Or, any combination of education and experience which would provide the required qualifications for the position.

License/Certification Required: None required. Preferred: Certified Pricing Professional (CPP) or other specialized monetization credentials.

Knowledge, Skills & Abilities: Knowledge of: Modern monetization models for emerging technologies, including AI, Generative AI, and API/platform integrations. Modern B2B SaaS business models, recurring revenue metrics (LTV, CAC, NRR, Gross Margin), and value-based pricing methodologies. Advanced pricing research frameworks, price elasticity modeling, and market-segmentation techniques. Enterprise sales structures, deal-desk operations, contracting guidelines, and discount-governance practices. Preferred: Healthcare industry commercial structures, clinical software trends, and regulatory impacts on health technology contracts. Skill in: Executive-level communication, with the ability to distill complex financial and quantitative models into simple, persuasive narratives. Cross-functional orchestration within a "triad" governance model (Product, Sales, Finance). Advanced statistical reasoning, quantitative financial modeling, and structured strategic planning. Coaching, mentoring, and leading highly analytical teams of pricing professionals.

Ability to: Translate abstract product value propositions into highly structured, defensible, and simple pricing and packaging structures. Collaborate cross-functional and build strong operational partnerships with Product, Finance, Legal, and Sales executives. Jointly govern a corporate Pricing Committee, balancing competitive market positioning with strict financial discipline and revenue compliance. Manage high-impact, visible initiatives under tight timelines and organizational complexity.

The company has reviewed this job description to ensure that essential functions and basic duties have been included. It is intended to provide guidelines for job expectations and the employee’s ability to perform the position described. It is not intended to be construed as an exhaustive list of all functions, responsibilities, skills and abilities. Additional functions and requirements may be assigned by supervisors as deemed appropriate. This document does not represent a contract of employment, and the company reserves the right to change this job description and/or assign tasks for the employee to perform, as the company may deem appropriate.

NextGen Healthcare is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. NextGen is the healthcare technology partner for diverse ambulatory practices with evolving business needs. We are uniquely equipped to make it easier when things get complex- combining performance at scale with operational flexibility. This empowers practices to become confident, capable and ready for whatever comes next.