Vice President, Product Marketing

Ladders; New York (NY); Hybrid; USD 264,000 - 310,000; Full time

Benefits offered by this job

Remote-based or hybrid work options in

Comprehensive benefits package

Equity component included

Opportunity to shape AI platform story

Access to cutting-edge AI tools

Job summary

Ladders in New York, NY is seeking a Vice President of Product Marketing to shape the market narrative for our leading AI platform. You will own positioning, messaging, and launches, partnering with Product, Engineering, Sales, Customer Success, and Demand Generation to drive pipeline and differentiation.

You will build and lead a high-performing product marketing team, bring executive storytelling, and translate market insights into strategic initiatives that accelerate growth and win rates

Qualifications

• 12+ years of B2B product marketing experience, with 5+ years in leadership roles.
• Proven track record in defining positioning and category strategy for enterprise software.
• Familiarity with cloud data platforms and AI workloads.
• Experience leading major product launches across multiple departments.
• Ability to build and retain high-performing teams.
• Strong executive presence and storytelling skills.
• Data-driven approach to strategy and decision-making.

Responsibilities

• Own and define the product narrative, including positioning and messaging.
• Lead end-to-end product launches in collaboration with Product and Engineering.
• Build and scale a product marketing team across key functional areas.
• Understand buyer personas and translate insights into strategic initiatives.
• Drive competitive strategy and manage win/loss programs.
• Equip Sales and Customer Success with effective messaging and training.
• Collaborate with Demand Generation and other teams to convert stories into pipeline.

Skills

B2B product marketing

Leadership

Executive storytelling

AI workloads

Product launches

Data-driven strategy

Job description

For our client, we are seeking a Vice President, Product Marketing to join the team of a leader in the Enterprise Technology space.

This role will shape the market story for a leading AI platform, driving how the organization is positioned with enterprise buyers and the broader market.

You will lead messaging, category strategy, and launch execution in close partnership with Product, Engineering, Sales, Customer Success, and Demand Generation.

The position calls for a strong commercial mindset, executive-level storytelling, and the ability to build a high-performing product marketing organization that supports pipeline growth and competitive differentiation.

Location: New York, NY

Compensation: $263,500 – $310,000 annually

Responsibilities

• Own and define the product narrative, including positioning and messaging
• Lead end-to-end product launches in collaboration with Product and Engineering
• Build and scale a product marketing team across key functional areas
• Understand buyer personas and translate insights into strategic initiatives
• Drive competitive strategy and manage win/loss programs
• Equip Sales and Customer Success with effective messaging and training
• Collaborate with Demand Generation and other teams to convert stories into pipeline

Qualifications

• 12+ years of B2B product marketing experience, with 5+ years in leadership roles
• Proven track record in defining positioning and category strategy for enterprise software
• Familiarity with cloud data platforms and AI workloads
• Experience leading major product launches across multiple departments
• Ability to build and retain high-performing teams
• Strong executive presence and storytelling skills
• Data-driven approach to strategy and decision-making

Benefits

• Remote-based or hybrid work options in NYC or San Francisco
• Comprehensive benefits package
• Equity component included in compensation
• Opportunity to shape the narrative of a leading AI platform
• Access to cutting-edge AI tools to enhance team performance

Our client is an equal opportunity employer. We encourage you to apply even if you don’t meet every qualification—your background could be exactly what this team needs.