Vice President, Product Marketing

Ladders; San Francisco (CA); Hybrid; USD 264.000 - 310.000; Vollzeit

Benefits dieser Stelle

Remote/Hybrid option

Shape AI narrative

Advanced AI tools

Comprehensive benefits

Equity compensation

Zusammenfassung

Ladders in San Francisco is seeking a Vice President of Product Marketing to shape how the platform is positioned, messaging, and category strategy. You will partner with Product, Engineering, Sales, Customer Success, and Demand Gen to translate technology into customer narratives and pipeline impact.

You will build and scale a high-performing product marketing function to support major launches and sharpen go-to-market execution across the Enterprise Technology space.

Qualifikationen

• 12+ years of B2B product marketing experience, with 5+ years in leadership roles.
• Proven track record in defining positioning and category strategy for enterprise software.
• Familiarity with cloud data platforms and AI workloads.
• Experience leading major product launches across multiple departments.

Aufgaben

• Own the platform narrative, defining positioning and messaging across products
• Lead end-to-end product launches in collaboration with Product and Engineering teams
• Build and scale a product marketing team focused on brand and product strategy
• Understand buyer personas and translate insights into strategic initiatives
• Drive competitive strategy and win/loss analysis for field teams
• Equip Sales and Customer Success with effective messaging and training
• Collaborate with Demand Generation and other teams to convert stories into pipeline

Kenntnisse

Product marketing leadership

Executive storytelling

Go-to-market strategy

Data-driven decisions

Jobbeschreibung

For our client, we are seeking a Vice President, Product Marketing to join the team of a leader in the Enterprise Technology space. This role will shape how the organization positions its platform in a competitive market, with a strong emphasis on messaging, category strategy, and market differentiation. You will partner closely with Product, Engineering, Sales, Customer Success, and Demand Generation to translate technical innovation into compelling customer narratives and pipeline impact. The position also calls for building and scaling a high-performing product marketing function that can support major launches and sharpen the company’s go-to-market execution.

Location: San Francisco, CA

Compensation: $263,500 - $310,000 annually

Responsibilities

• Own the platform narrative, defining positioning and messaging across products
• Lead end-to-end product launches in collaboration with Product and Engineering teams
• Build and scale a product marketing team focused on brand and product strategy
• Understand buyer personas and translate insights into strategic initiatives
• Drive competitive strategy and win/loss analysis for field teams
• Equip Sales and Customer Success with effective messaging and training
• Collaborate with Demand Generation and other teams to convert stories into pipeline

Qualifications

• 12+ years of B2B product marketing experience, with 5+ years in leadership roles
• Proven track record in defining positioning and category strategy for enterprise software
• Familiarity with cloud data platforms and AI workloads
• Experience leading major product launches across multiple departments
• Ability to build and retain high-performing teams
• Strong executive presence and storytelling skills
• Data-driven approach to strategy and decision-making

Benefits

• Remote or hybrid work options in NYC or the San Francisco Bay Area
• Opportunity to shape the narrative for a cutting-edge AI platform
• Access to advanced AI tools to enhance team productivity
• Comprehensive benefits package
• Equity component as part of compensation

Our client is an equal opportunity employer. We encourage you to apply even if you don't meet every qualification - your background could be exactly what this team needs.