Vice President of Sales

Freestyle Snacks; Atlanta (GA); Remote; USD 120,000 - 180,000; Full time

Job summary

Freestyle Snacks is seeking a Vice President of Sales to lead the expansion into grocery and foodservice channels. This role demands a results-driven leader with a deep understanding of national retailers and experience in managing teams to drive strategic sales growth. Join a pioneering company transforming snack experiences with flavorful olives, while enjoying competitive pay and professional development opportunities.

Benefits

Competitive pay with performance-based bonuses

Flexible PTO Policy

Medical Insurance and 401k with matching

Professional development opportunities

Unlimited olives

Qualifications

• 10+ years of proven CPG sales leadership experience, particularly in natural foods.
• Minimum 2-3 years managing national & large regional chain retailers.
• Strong industry relationships with key retailers, brokers, and distributors.

Responsibilities

• Develop and execute a strategic sales plan to drive revenue growth.
• Expand retail distribution and strengthen relationships with wholesalers.
• Negotiate pricing and contracts to maximize sales and profits.

Skills

Sales Leadership

Data-Driven Decision Making

Collaboration

Problem Solving

Tools

MS Office

CRM Systems

Job description

Direct message the job poster from Freestyle Snacks

Founder @ Freestyle Snacks | Forbes 30 Under 30 | Tory Burch Fellow | Ex-Bain | Certified Olive Lover ????

Vice President of Sales

Location: Remote

About Freestyle Snacks:

Freestyle Snacks is transforming the way consumers enjoy olives, one pouch at a time. We source the highest-quality, flavorful olives from Greece and package them in convenient, liquid-free pouches for a fresh, modern snacking experience. We are on a mission to revolutionize snacking on delicious whole foods, and we believe we can olive better. Since launching in 2022, we’ve expanded into over 4,500 retail locations, including Whole Foods, CVS, Harris Teeter, CIBO airport stores, and even Delta Airlines. The options for growth are limitless, and we are seeking a rockstar Vice President of Sales to drive our next phase of growth.

About the Role:

Freestyle Snacks is looking for an experienced, results-driven sales leader to solidify and expand our presence across grocery, mass, club, and foodservice channels. As Vice President of Sales, you will be responsible for developing and executing our sales strategy, building out an internal and external team, deepening relationships with key partners and distributor reps, developing KPIs to establish success at every level, and working cross-functionally to ensure a cohesive approach to customer relationship management.

This role requires a hands-on leader who not only manages brokers but actively works the business, leveraging data analytics and storytelling to drive strategic decisions and sales growth. You will bring a deep understanding of national chain retailers—including at least 2-3 years managing accounts such as Whole Foods Market, Publix, Wegmans, Sprouts, and similar—and have proven experience managing brokers and distributor relationships, with added bonus points for KeHE and UNFI distributor management expertise.

You will be a critical part of our leadership team, playing a key role in shaping the future of the brand and driving sustainable growth, while upholding Freestyle’s core values: follow-through, continuous improvement, grit, and empathy. This is a remote position (East Coast preferred), and we are looking to fill it immediately with someone who has the grit and hustle to capitalize on low-hanging fruit and accelerate growth quickly.

Key Responsibilities:

• Develop and execute a strategic and data-driven sales plan to drive revenue growth across all sales channels.
• Expand retail distribution by securing new national and regional accounts while strengthening relationships with existing wholesale partners.
• Oversee the retail promotional budget, maximizing ROI by leveraging account-specific strategies and the most effective growth tools.
• Collaborate cross-functionally with marketing, operations, and finance teams to ensure seamless execution of sales initiatives.
• Set clear KPIs and performance benchmarks for sales representatives and brokers, ensuring accountability and continuous improvement.
• Utilize internal and syndicated sales data to manage trade spend, develop sales narratives, and monitor KPIs.
• Negotiate pricing, contracts, and promos to maximize sales and profits.
• Lead, hire, and develop a top-tier sales team, including brokers and direct sales reps.
• Keep customers happy and find ways to improve their buy-in to Freestyle Snacks in the category.
• Represent Freestyle Snacks at industry events, trade shows, and key customer meetings.

What You Bring:

• Proven CPG Sales Leadership – Extensive experience scaling leveling up a challenger brand in retail, driving growth and market expansion.
• Minimum 2-3 years of direct experience managing national & large regional chain retailers such as Whole Foods Market, Publix, Wegmans, Sprouts, etc.
• Strong Industry Relationships – Well-established connections with key retailers, buyers, brokers, and distributors (KeHE, UNFI).
• Strategic & Hands-On Execution – Ability to set high-level strategy while executing with precision and agility.
• Resilience & Problem-Solving – Resourceful and solutions-oriented, with the grit to tackle challenges head-on.
• Collaborative Leadership – A team-first mindset with the ability to inspire, influence, and work cross-functionally.
• Data-Driven & Financially Savvy – Skilled in managing trade spend, forecasting, and optimizing P&L impact.
• All-In Mentality – A highly collaborative team player with a “no-task-too-small, no-task-too-big” approach to driving results.

Job Requirements:

• 10+ years of proven sales leadership experience in CPG, preferably in natural foods, snacks, or premium grocery categories.
• Experience managing brokers and distributor relationships, with preference for candidates who have worked with KeHE and UNFI.
• Strong proficiency with tools such as MS Office and CRM systems to prepare and deliver persuasive sales presentations, forecasts, and key account activities.
• Ability to travel up to 20%.
• Passionate about food, snacking, and changing the way consumers enjoy olives!
• Remote work capability, East Coast preferred.
• Available to start immediately.

Why Join Us?

• Competitive pay based on experience with performance-based bonuses.
• Flexible PTO Policy.
• Medical Insurance and 401k with eligibility for employer matching.
• Professional development and growth opportunities.
• Unlimited olives ????

If you are a gritty, data-savvy sales leader who thrives in a fast-paced environment and is ready to take Freestyle Snacks to the next level, we want to hear from you!

Seniority level

• Seniority level

  Executive

Employment type

• Employment type

  Full-time

Job function

• Job function

  Sales and Business Development

• Industries

  Food and Beverage Services, Food and Beverage Manufacturing, and Wholesale Food and Beverage

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Medical insurance

401(k)

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