Vice President of Retail Sales

EBAS Group; San Francisco (CA); Hybrid; USD 120,000 - 150,000; Full time

Benefits offered by this job

Meaningful equity opportunity

High-ownership environment

Access to leadership for fast decisions

Job summary

EBAS Group is looking for a Retail Expansion Lead to drive the growth of a fast-growing consumer health and wellness brand entering a major retail phase. The successful candidate will manage retail P&L, close key accounts, and build a strong retail strategy from the ground up.

You’ll need over 10 years of retail/channel sales experience, including significant time in beverage or adjacent sectors. This exciting role offers flexibility and equity opportunities while contributing to national distribution.

Qualifications

• 10+ years in retail/channel sales, with 5+ years in beverage or adjacent better-for-you categories.
• Experience scaling an emerging brand to meaningful retail revenue.
• Current buyer relationships across national retailers.

Responsibilities

• Own retail P&L: drive revenue, margin, trade spend.
• Lead buyer meetings and negotiations.
• Build retail GTM from zero: channel plan and promo strategy.
• Manage trade spend and budget effectively.
• Drive in-store execution and merchandising.

Skills

Retail/channel sales

Negotiation

P&L management

Data-driven decision making

Client relationship management

Job description

EBAS is partnering with a fast‑growing consumer health and wellness brand with strong online traction and early institutional backing. They are expanding from a digital‑first foundation into omnichannel retail, with a product portfolio built around clear functional benefits and broad consumer appeal. This is an opportunity to join a founder‑led team at a pivotal inflection point and lead the retail expansion that takes a breakout brand into national distribution.

Why You Will Be Excited About This Role

• Well‑capitalized, high‑growth business entering a major retail expansion phase
• Founder‑led company with a proven history of building and scaling businesses
• Build a category‑leading brand from online momentum into national retail

Why You Will Like Working Here

• High‑ownership environment with direct access to leadership and fast decisions
• Products with strong consumer pull and a clear right‑to‑win in the category
• Meaningful equity opportunity tied to building a breakout brand
• High‑caliber, high‑standards team with strong growth and product discipline

What You Will Be Working On

• Own retail P&L: revenue, margin, trade spend, distribution
• Personally close key accounts: lead buyer meetings and negotiations
• Build retail GTM from zero: distributors, brokers, channel plan, promo strategy
• Manage trade spend: budgets, slotting/co‑op, ROI, stop what does not work
• Drive in‑store execution to velocity: merchandising, demos, retail media, field activation
• Be the voice of retail internally: packaging, pricing, formats, innovation inputs
• Hire a lean retail team as doors scale
• Represent the brand at line reviews and key industry events

What Type of Person Will Be Successful

• 10+ years retail/channel sales, including 5+ years in beverage or adjacent better‑for‑you categories
• Has scaled an emerging brand to meaningful retail revenue, with clear specifics
• Current buyer relationships across major national retailers and key regionals
• Broker and distributor operator with strong judgment on when to go direct
• Owned retail P&L with seven‑figure trade spend responsibility
• Supplements/VMS experience is a plus
• Startup or high‑growth builder: created the function, not just inherited it
• Hands‑on closer: comfortable doing the work and moving fast
• Data‑driven with POS analytics and velocity and turns discipline
• Can be from anywhere in the US, but must be able to visit the office 6‑8x per year with 40‑60% travel expected to see clients as well.