Vice President of Membership

American Public Media Group; Saint Paul (MN); Hybrid; USD 225,000 - 240,000; Full time

Benefits offered by this job

Medical plans with HSA and FSA options

Dental, Vision, Life & AD&D

403(b) Retirement Plan

Job summary

American Public Media Group's Minnesota Public Radio seeks a visionary Vice President of Membership to lead the membership program, grow revenue, and transform it into a civic institution.

Hybrid role in St. Paul, MN, with compensation $225,000 to $240,000 and a focus on expanding to 300,000 members while guiding cross-functional teams.

Applicants must be authorized to work in the U.S.; previous leadership in membership and donor strategies preferred.

Qualifications

• Entrepreneurial track record identifying, evaluating, launching, and growing new revenue paths.
• Experience building partnerships with unaffiliated organizations for mutual gain.
• Ability to navigate multiple channels and drive digital conversion with new and existing channels.

Responsibilities

• Lead the strategic direction of the membership program as a core revenue line.
• Provide team leadership and develop a high-performing membership group across the org.
• Align organizational goals with membership growth, board objectives, and revenue targets.
• Champion mission-driven public media impact and foster strong audience relationships.

Skills

Entrepreneurship

Partnership

Channel Agility

Alignment

Education

Advanced degree in business or related field

10+ years leadership in membership/fundraising/direct-to-consumer

Tools

CRM platforms

Job description

Position Summary

Minnesota Public Radio (MPR) is on a mission to create the future of public media. We believe that future will be co-created with audiences, communities, and organizations, and we seek an entrepreneurial leader to help grow our membership program from industry standout to civic institution. The Vice President of Membership will lead our most impactful revenue line and design and execute a strategy for membership growth.

Expected Compensation Range: $225,000 to $240,000 per year. The exact salary rate is determined by experience and education related to the role, organizational compensation structure, and internal equity.

Location: Hybrid, St. Paul, MN

Application Process: Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

Application Deadline: Open until filled.

Position Responsibilities

• Program Leadership: The MPR membership program is widely recognized as one of the strongest in public media, boasting more than 170,000 members - including nearly 100,000 sustaining members and a history of leadership and innovation. We have a regional audience of nearly one million per week and a national audience of more than ten million.
• Team Leadership: The vibes are immaculate on a motivated and gifted team eager for a permanent leader. They operate with skill and professionalism and are well-networked and well-respected across the company.
• Organization Leadership: Membership is the core of what we do. Membership is how we measure impact. The entire organization, including the executive team, the CEO, and the board of trustees is focused on our goal of growing membership to 300,000. The board of trustees has dedicated capital to fund revenue-generating innovative ideas.
• Mission Leadership: MPR chronicles local news with national impact and powers music discovery and enjoyment for millions. We create content that delights audiences and non‑content programs that connect communities. Now more than ever, we need a genuine relationship with our audiences. The VP of Membership is among the most important roles in the organization.

Required Skills, Knowledge And Abilities

• Entrepreneurship: A record of identifying, evaluating, launching, and iterating new paths to growth. A record of success in achieving growth targets.
• Partnership: Experience building through unaffiliated organizations and identifying novel pathways for collaboration and mutual gain.
• Channel Agility: Facility and creativity across multiple business channels; expertise in digital conversion. Capacity to develop new channels and manage more mature ones.
• Alignment: A conviction in the power of public media to advance a connected America fueled by trust and understanding.

Preferred Education And Experience

• Experience operating within complex, mission-driven, or public-facing organizations; media, broadcasting, or journalism experience is a plus.
• Experience in growing and operating digital membership, subscription, or direct-to-consumer marketing models.
• Experience building executive-level relationships and develop partnerships at leading organizations across Minnesota.
• Familiarity with CRM and membership or donor database platforms.
• Advanced degree in business, marketing, communications, nonprofit management, or a related field, or equivalent professional experience.
• 10+ years of progressive leadership in membership, fundraising, subscription, or other direct-to-consumer revenue-generating disciplines, including experience at a senior/executive level.

Reporting to this Position

• Director of Membership (2) and Membership Business Partner. The role overseas a team of 9 in total.

Physical Demands and Working Conditions

• Must be able to perform the essential duties of the position with or without reasonable accommodation.
• Ability to manage some work outside of standard office hours as needed.
• Physical Demands:
• Required to move about in an office environment and sit for extended periods of time.
• Required to move about in the community.
• Frequent use of hands for data entry/keystrokes and simple grasping.
• Travel required:
• Roughly monthly travel around Minnesota to build partnerships with communities, leaders, and impactful organizations.

Working Conditions:

Moderate noise level

APMG offers a comprehensive benefits package including Medical plans with HSA and FSA options, Dental, Vision, Life and AD&D, Short-Term and Long-Term Disability, Paid Parental Leave and Paid Caregiver Leave after 1 year, Vacation (3 wks./per year, pro-rated, based on hours worked), Sick time (12 days, pro-rated, based on hours worked), Holiday Pay (10 holidays + 2 floating holidays each year), Volunteer Time (8 hours per year), Long-Term Care and Critical Illness insurance options, Employee Assistance Program, 403(b) Retirement Plan, and more.

Diversity creates a healthier atmosphere: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.

We are committed to hiring a breadth of diverse professionals and encourage members of diverse groups to apply.