Vice President of Marketing, US

Orange Logic; United States; Remote; USD 240,000 - 280,000; Full time

Benefits offered by this job

Competitive compensation + commission

Life & Disability Insurance

401(k) & Roth with 4% employer match

20 Days PTO

8 Weeks Parental Leave

8 Company Holidays

Job summary

A leading software firm is looking for a Vice President of Marketing to lead their core marketing functions, focusing on enterprise pipeline growth and high-value deals. The ideal candidate will have a strong background in B2B marketing and a proven record in demand generation within the enterprise SaaS sector. Responsibilities include defining marketing strategy, collaborating across teams, and ensuring measurable results aligned with company revenue goals. This position offers a competitive compensation package and various perks.

Qualifications

• Proven experience leading multiple marketing functions within a B2B or enterprise SaaS organization.
• Ability to set direction while remaining involved in execution as needed.
• Demonstrated success building and optimizing demand generation engines.

Responsibilities

• Set and own the global marketing strategy focused on enterprise pipeline growth.
• Define the enterprise demand generation strategy and investment priorities.
• Drive collaboration across demand generation, brand, product marketing, and operations.

Skills

B2B marketing experience

Demand generation expertise

Cross-functional collaboration

Strategic leadership

Enterprise SaaS experience

Job description

At Orange Logic, we’ve been solving complex content challenges for over two decades—driven by innovation, curiosity, and a passion for impact, our intelligent Digital Asset Management (DAM) system, Orange Logic Platform, empowers organizations across industries to manage, access, and leverage their digital assets more effectively. We’re not just building powerful software—we’re building a team of bold thinkers, collaborators, and problem-solvers who care deeply about delivering real value. The Vice President of Marketing will lead and scale Orange Logic’s core marketing functions. This role is responsible for turning company growth priorities into high-impact marketing programs that drive enterprise pipeline, support large deal cycles, and strengthen Orange Logic’s position in the enterprise SaaS market.

Your Role at Orange Logic:

• Set and own the global marketing strategy focused on enterprise pipeline growth, revenue impact, and high-value deals
• Translate company objectives into clear marketing priorities, performance targets, and KPIs
• Maintain full accountability for marketing-sourced pipeline, SAL/SQL and MQL contribution, and revenue alignment

Demand Generation & Pipeline Growth

• Define the enterprise demand generation strategy, investment priorities, and success metrics
• Lead through the Head of Demand Generation to scale ABM, field marketing, digital, and content programs
• Review performance, optimize mix and spend, and ensure strong alignment with sales territories, key accounts, and major opportunities

Brand, Messaging & Market Presence

• Partner with the Senior Director of Brand & Communications to set brand strategy, corporate messaging, and positioning standards for the company
• Ensure consistent, differentiated messaging across all channels and touchpoints

Sales Enablement & Go-To-Market Alignment

• Partner closely with the CRO and sales leadership to support complex enterprise sales cycles
• Ensure marketing messaging, content, and programs address buyer needs throughout high-value sales conversations
• Guide ICP definition, segmentation, competitive positioning, and market prioritization in partnership with product and sales

Marketing Operations & Scale

• Establish operational rigor across the marketing organization, including planning, reporting, attribution, and forecasting
• Drive scalable processes, tools, and best practices that enable efficient, sustainable growth
• Ensure marketing performance is visible, measurable, and aligned to company revenue goals
• Lead, mentor, and develop a high-performing global marketing leadership team
• Drive collaboration, accountability, and alignment across demand generation, brand, product marketing, and operations

Ideal Qualifications:

• Marketing Leadership Experience: Proven experience leading multiple marketing functions within a B2B or enterprise SaaS organization
• Execution-Focused Leadership: Strong ability to turn strategy into campaigns, programs, and measurable outcomes
• Experience Scaling a Marketing Function: Proven ability to scale a marketing team and programs to support sustained growth
• Strategic & Hands-On Leadership: Ability to set direction while remaining involved in execution as needed
• Demand Generation Expertise: Demonstrated success building and optimizing demand generation engines that support enterprise sales
• Cross-Functional Collaboration: Proven experience partnering closely with sales, product, and executive teams
• Enterprise Messaging Expertise: Strong ability to translate complex products into clear, compelling value propositions
• Enterprise SaaS Experience: Experience marketing SaaS products to large enterprises with deal sizes

Perks of joining the team:

• Competitive compensation + commission
• Life & Disability Insurance
• 401(k) & Roth with 4% employer match (fully vested)
• 20 Days PTO
• 8 Weeks Parental Leave
• 8 Company Holidays

Compensation:

The target compensation for this position is $240,000 - 280,000 in most remote locations. Final offer amounts are determined by multiple factors including candidate experience and expertise and may vary from the amounts listed above.

How to get started:

If you're ready for the exciting opportunity to lead marketing strategy with an incredible product and team, we encourage you to apply—we want to hear from you!

Orange Logic is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all our employees.

Note: Orange Logic only communicates with candidates through official @orangelogic.com email addresses or via LinkedIn from a verified Orange Logic Talent Acquisition employee listed under “Meet the Hiring Team.” We do not conduct interviews via text message or request payment for equipment purchases at any stage of the hiring process.

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