Senior Product Marketing Manager

Orange Logic; United States; Remote; USD 130,000 - 160,000; Full time

Benefits offered by this job

Competitive compensation

Life & Disability Insurance

401(k) & Roth with 4% employer match

20 Days PTO

8 Weeks Parental Leave

8 Company Holidays

Job summary

Orange Logic is seeking a Senior Product Marketing Manager to own positioning, messaging, and buyer personas for its DAM platform. You will shape category strategy and lead tiered GTM launches, connecting roadmap priorities to audiences and measurable outcomes.

Strong collaboration with Product, Sales, and Content is essential. The role requires 7+ years in B2B SaaS product marketing, expert messaging for technical/executive audiences, and experience enabling complex enterprise sales

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 7+ years of product marketing in B2B SaaS environments.
• Proven success leading product launches and GTM initiatives.
• Experience developing strategic messaging for technical/executive audiences.
• Experience enabling enterprise sales with competitive messaging.

Responsibilities

• Own corporate and product positioning, messaging architecture, buyer personas, priority use cases, differentiation, and proof standards across narratives.
• Shape market narrative and category strategy across DAM and content management domains; identify credible conversations to lead.
• Lead product marketing strategy and establish tiered go-to-market launch framework aligned with roadmap priorities.
• Build market and competitive intelligence using customer insights, win/loss, analyst perspectives, and Sales feedback.
• Own analyst relations strategy and market education, including executive prep and analyst feedback follow-through.
• Define customer evidence strategy by industry, persona, and strategic claim; partner with Sales and Content for advocates and proof.
• Develop sales enablement, competitive guidance, and training to improve buyer conversations and enterprise deals.
• Shape thought-leadership themes and market points of view with executives and Content teams.
• Maintain product fluency through demos, roadmaps, and Orange U certifications; translate tech into business value.
• Use AI-enabled research and cross-functional initiatives to accelerate insight and launch prep.

Skills

Product marketing leadership

GTM strategy

Analytical thinking

Excellent communication

Cross-functional collaboration

Education

Bachelor's degree in Marketing/Business/Communications

Job description

At Orange Logic, we've been solving complex content challenges for over two decades driven by innovation, curiosity, and a passion for impact, our intelligent Digital Asset Management (DAM) system, Orange Logic Platform, empowers organizations across industries to manage, access, and leverage their digital assets more effectively. We're not just building powerful software we're building a team of bold thinkers, collaborators, and problem-solvers who care deeply about delivering real value. The Senior Product Marketing Manager defines how Orange Logic positions its products, understands its market, and communicates its value to enterprise buyers. Serving as the strategic bridge between Product and Marketing, this role translates product innovation, customer evidence, competitive intelligence, and market insight into differentiated positioning and go-to-market strategies.

Your Role at Orange Logic:

• Own corporate and product positioning, messaging architecture, buyer personas, priority use cases, differentiation, and proof standards; ensure consistent narratives across product, industry, campaign, website, and sales experiences
• Shape Orange Logic’s market narrative and category strategy across digital asset management, content operations, content orchestration, and AI-driven shifts; identify the conversations and claims the company can credibly lead
• Lead product marketing strategy and establish a tiered go-to-market launch framework, connecting roadmap priorities to audiences, messaging, enablement, customer communications, activation plans, and measurable outcomes
• Build a continuous market and competitive intelligence practice using customer and prospect insight, win/loss learning, competitor developments, analyst perspectives, and Sales feedback to inform positioning, GTM, and Product decisions
• Own analyst relations strategy and market education, including analyst priorities, briefing narratives, supporting evidence, executive preparation, and structured follow-through on analyst feedback
• Define the customer evidence strategy by industry, use case, persona, and strategic claim; partner with Sales, Customer Success, and Content to identify advocates, substantiate outcomes, and activate reusable proof
• Develop sales and SDR enablement frameworks, competitive guidance, value narratives, launch materials, and training that improve buyer conversations and support enterprise deal progression
• Shape executive thought‑leadership themes and market points of view, partnering with Content, Communications, and executives on credible articles, speaking narratives, analyst engagement, and strategic market moments
• Maintain deep, hands‑on product fluency through regular Link usage, Product collaboration, roadmap and release reviews, demos, and applicable Orange U certification; translate technical capabilities into buyer problems and business value
• Use AI‑enabled research, intelligence, and repeatable workflows to accelerate insight generation, messaging development, competitive monitoring, and launch preparation while protecting accuracy and source quality; lead cross‑functional initiatives with clear accountability and measurable impact

Ideal Qualifications:

• Bachelor’s degree in Marketing, Business, Communications, or a related field required
• 7+ years of product marketing experience in B2B SaaS environments, preferably within enterprise or sales‑led growth organizations
• Proven success leading product launches, GTM initiatives, and sales enablement programs in complex technology markets
• Strong experience developing strategic messaging, positioning frameworks, and value‑based storytelling for technical and executive audiences
• Experience supporting enterprise sales organizations with enablement content, competitive strategy, and customer‑facing messaging
• DAM, content management, martech, or related enterprise software experience strongly preferred
• Demonstrated ability to influence cross‑functional stakeholders and drive alignment across Product, Marketing, and Sales teams
• Strong analytical and strategic thinking skills with a data‑driven approach to decision‑making
• Exceptional written, verbal, and presentation communication skills
• Experience working in fast‑paced, high‑growth technology environments preferred

Perks of joining the team:

• Competitive compensation
• Life & Disability Insurance
• 401(k) & Roth with 4% employer match (fully vested)
• 20 Days PTO
• 8 Weeks Parental Leave
• 8 Company Holidays

Compensation:

The target compensation for this position is $130,000 - $160,000 in most remote locations. Final offer amounts are determined by multiple factors including candidate experience and expertise and may vary from the amounts listed above.

Application Updates:

Our opportunities attract a high volume of qualified applicants, making the selection process highly competitive. While we’re unable to provide individual status updates to every applicant, only candidates selected to move forward will be contacted. Anyone who interviews with our team will receive a direct update regarding their status.

Note:

Orange Logic only communicates with candidates through official @orangelogic.com email addresses or via LinkedIn from a verified Orange Logic Talent Acquisition employee listed under “Meet the Hiring Team.” We do not conduct interviews via text message or request payment for equipment purchases at any stage of the hiring process.

By submitting this application, I certify that all information provided herein is true, accurate, and complete to the best of my knowledge. I understand that any false or misleading information may result in disqualification from consideration or, if discovered after acceptance, may lead to immediate dismissal.

Orange Logic is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all our employees.

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