Senior Marketing Programs & Operations Manager

GoFundMe; San Francisco (CA); Hybrid; USD 150,000 - 240,000; Full time

Benefits offered by this job

Fitness reimbursement

Comprehensive health insurance

Weekly massages

Standing desks

Fully stocked kitchens and lunches

Team off-sites and events

Parental leave enhancements

Transit benefits (Caltrain GoPass)

Job summary

GoFundMe in San Francisco is seeking a Senior Manager of Marketing Programs & Operations to serve as the strategic and operational backbone of the Marketing organization. You will drive planning, prioritization, budgeting, resource allocation, and cross-functional execution, partnering with the SVP of Marketing to translate company strategy into priorities and investments.

You will build and lead a high-performing team, establish operating rhythms, and manage marketing programs that deliver

Qualifications

• 10+ years in strategy, operations, or marketing programs.
• Strong budgeting, forecasting and resource management experience.
• Proven ability to lead cross-functional initiatives and complex programs.

Responsibilities

• Lead marketing strategy and annual/quarterly planning.
• Build operating system powering Marketing efficiency.
• Coordinate campaigns and cross-functional programs.
• Partner with Finance on budgets and headcount.
• Develop high-performing teams and organizational design.
• Deliver reporting that ties marketing to business outcomes.

Skills

Strategic planning

Budgeting

Forecasting

Resource management

Organizational design

Cross-functional leadership

Program management

Stakeholder influence

Tools

Marketing automation

Analytics dashboards

Marketing tech stack

Job description

• We're looking for a Senior Manager of Marketing Programs & Operations to serve as the strategic and operational backbone of the Marketing organization
• This leader will drive planning, prioritization, budgeting, resource allocation, organizational effectiveness and cross-functional execution while serving as a trusted partner to the SVP of Marketing and Marketing Leadership Team
• This leader will also manage and develop a high-performing team responsible for advancing Marketing's strategic priorities, operational excellence, and cross-functional execution
• The role combines elements of strategy, operations and program management responsibilities to help build a high-performing marketing organization capable of delivering measurable business impact
• Candidates considered for this role will be located in the San Francisco, Bay Area
• There will be an in-office requirement of 3x a week
• Drive Marketing Strategy & Planning
• Build and evolve the operating system that powers Marketing
• Partner with the marketing leadership team to translate company strategy into priorities, plans, and investments
• Lead annual and quarterly planning, goal setting, business reviews, and organizational planning
• Drive prioritization and resource allocation to maximize impact and focus
• Lead Cross-Functional Execution
• Drive execution of Marketing's highest-priority initiatives
• Coordinate major campaigns, launches, growth initiatives, brand moments, and cross-functional programs
• Establish operating rhythms that improve accountability, visibility, and decision-making
• Identify risks, remove blockers, and ensure strategic initiatives stay on track
• Own Investment & Resource Planning
• Partner with Finance and Biz Ops on budgets, forecasting, headcount, and resource allocation
• Develop frameworks to evaluate investments and prioritize opportunities
• Provide visibility into budget performance, spending, and ROI
• Build and Lead a High-Performing Team
• Lead, coach and develop a team responsible for Marketing programs and operations
• Establish clear roles, goals, and accountability while fostering an inclusive, collaborative and high-performing culture
• Build the team's capabilities and structure as the needs of the Marketing organization evolve
• Build Organizational Effectiveness
• Create systems and processes that help Marketing scale
• Improve visibility into priorities, capacity, execution health, and progress
• Simplify workflows, strengthen collaboration and drive operational excellence
• Lead Measurement & Reporting
• Build reporting, dashboards, and business reviews that connect Marketing activity to business outcomes
• Track goals, strategic initiatives, and performance
• Deliver insights that improve decision-making and resource allocation
• Oversee Marketing Operations & Technology
• Own marketing operations, workflows and infrastructure
• Improve planning systems, campaign operations, and execution processes
• Evaluate tools, AI solutions, agencies, and vendors that help teams move faster and work smarter

Benefits

• $600 annual fitness and wellness reimbursement
• Wide range of health insurance options, including medical, dental, and vision (GoFundMe covers 100% of employee premiums, and 80% of spouse and dependents)
• Weekly massages
• Standing desks
• Fully-stocked kitchens & daily lunches
• Team off-sites & monthly social events
• Many of our offices are dog friendly
• Enhanced parental leaves
• 10 paid holidays, 17 days of accrued vacation per year, unlimited sick time & three volunteer days
• Caltrain GoPasses for our Bay Area commuters
• $50/month for employees commuting to and from work (public transit and/or parking)
• Quarterly volunteer events in each office to give back to our local communities
• "Gives Back" program, where employees nominate fundraisers weekly for donations from GoFundMe
• 401(k) retirement plan with company matching
• Access to learning tools and resources, including a subscription to Udemy, guest speakers, and internal brown bag sessions

The ideal candidate is equal parts strategist, operator, and builder, someone who thrives in complexity, creates clarity from ambiguity and knows how to transform ambitious plans into operational realityStrong experience in strategic planning, budgeting, forecasting, resource management, and organizational designStrong analytical, financial, and problem-solving skillsAbility to influence stakeholders across functions and organizational levelsExceptional program and project management capabilitiesProven success building operating systems and leading complex cross-functional initiatives in high-growth organizationsExperience developing reporting frameworks, operational dashboards, scorecards, and business reviewsExcellent communication, presentation, and organizational skillsProven people-management experience, including building, coaching, and developing high-performing teamsAbility to balance strategic thinking with hands-on executionExperience partnering closely with executive leadership teams7-10+ years of experience in Strategy & Operations, Marketing Operations, Business Operations, Program Management, Consulting, or related disciplinesExperience supporting multi-functional marketing organizationsExperience in consumer technology, marketplaces, SaaS, fintech, media, or mission-driven organizationsExperience managing budgets, agencies, procurement, and vendor relationshipsExperience building Strategy & Operations, Program Management, or organizational planning functionsFamiliarity with modern marketing technology stacks, workflow systems, AI-enabled productivity tools, and operational best practices