Vice President of Marketing & Revenue Strategy

Maplewood Senior Living; Westport (CT); On-site; USD 120,000 - 180,000; Full time

Job summary

Maplewood Senior Living seeks a Vice President of Marketing & Revenue Strategy to lead their sales and marketing initiatives. The role encompasses developing strategic marketing plans, overseeing sales reports, and ensuring brand consistency across products and services. Ideal candidates will possess significant experience in management, excellent communication skills, and a background in sales or marketing, aimed at driving growth within a leading senior living organization.

Benefits

Competitive compensation package

Health insurance

401K with match

Paid time off

Career development opportunities

Family-friendly supportive workplace

Qualifications

• 5 years of related experience with progressive management experience.
• Excellent presentation and customer service skills.
• Ability to work weekends and holidays as needed.

Responsibilities

• Oversee all sales execution, marketing performance, lead generation.
• Develop and implement stratgic marketing plans for business development.
• Evaluate market research and adjust marketing strategy.

Skills

Customer service

Strategic thinking

Communication

Education

Bachelor's degree or higher in sales, marketing or business administration

Job description

Maplewood Senior Living, is a leading operator of premier senior living communities across 5 states and Washington, D.C., featuring two distinguished brands : Maplewood and Inspīr. Known nationally for innovation in the senior living space, Maplewood is a growing company dedicated to excellence in care, offering personalized and thoughtful services in independent living, assisted living and memory care.

Our success is built on a foundation of personalized, compassionate care and communities designed to enrich the quality of life for our residents. We foster a dynamic and supportive work environment that empowers our teams to excel, inspire, and make a meaningful impact every day. If you are a passionate about driving growth and innovation in senior living, Maplewood offers the opportunity to be part of a forward-thinking organization that values your expertise. Join us and help shape the future of senior living!

Position Summary : The Vice President of Marketing & Revenue Strategy will be responsible for overseeing all sales execution, marketing performance, lead generation, pricing and positioning for Maplewood Senior Living and related entities. The Vice President of Marketing & Revenue Strategy will help develop and / or execute marketing and sales initiatives such as external business development, marketing, sales and business plans, strategies and campaigns, public relations, and branding Maplewood related products, services and overall brand converting brand awareness into revenue.

Key Responsibilities :

• Develop and implement strategic marketing plans to achieve corporate objectives for products and services relating to business development, lead generation, and growth.
• Oversees all key sales reports for company; identifies and meets assigned targets for key performance objectives for occupancy and revenue goals
• Leads the sales culture and performance
• Overseeing the equitable allocation of organization sales objectives across all marketplaces and talent
• Provides leadership and mentoring of sales and sales management talent
• Establish sales development and training objectives essential to the organization’s success, maintains outcomes to ensure high ROI through active, productive partnerships with HR and senior leadership peers
• Provide oversight to ensure maintenance of a consistent corporate image and brand throughout all product lines, promotional materials, and events is held.
• Establishes and maintains relationships with defined key strategic partners and represents Maplewood in external business development capacity.
• Evaluates market research and adjusts marketing strategy to meet changing market and competitive conditions relating to initiatives for Maplewood related entities.
• Monitors competitor products, sales and marketing activities.
• Controls expenditures of department to conform to budgetary requirements.
• Supports the achievement of strategic objectives critical to other functional areas within the organization such as Human Resources. Demonstrates consistent execution of Maplewood’s Standards & Practices in sales and marketing performance to achieve success.

Skills and Abilities

• Skilled in customer service and able to resolve concerns and conflicts in a professional and timely manner
• Ability to effectively present information on one-on-one and small group situations to customers, clients, and other associates of the organization
• Maintains open communication with Senior Executive Team to ensure smooth operation of business
• Communicates effectively and proficiently with supervisor, department colleagues as well as all staff
• Advises supervisor of any business concerns or issues immediately
• Strategic thinking skills
• Creative

Education / Experience / Licensure / Certification

• Bachelor's degree or higher in sales, marketing or business administration or equivalent number of years of experience
• 5) years of related experience with progressive management experience.
• Presents with a positive, engaging, and professional demeanor
• Possesses excellent presentation skills
• Excellent customer service, marketing and public relations skills and focus
• Possesses excellent business acumen and leadership skills
• Possesses excellent problem solving / analytical skills
• Required to work weekends and holidays as needed
• Must be accessible by phone when not working to address potential business concerns
• Required to work extended hours and to report to work during times of need including inclement weather and when business concerns arise
• Subject to exposure to infectious waste, diseases, conditions, etc.
• Could be subject to hostile and emotionally upset residents due to mental status

Why You'll Love working for Us :

Innovative Culture : We are a group of smart, forward-thinking and compassionate pros dedicated to enhancing the lives of our residents through service excellence, creative and meaningful programs and continuous innovation.

HEART : We recognize Humor, Empathy, Autonomy, Respect and Trust as core values that guide our work.

Growth Opportunities : We promote and foster career development and continuous learning.

Work-Life Balance : We value autonomy, flexibility and a family-friendly supportive workplace.

Competitive Comp and Benefits : We offer a competitive compensation package, bonus, health insurance, 401K with match, paid time off, and more. Inspir believes in rewarding top talent and dedication, depending upon years of experience and commitment to the company. Inspir strives for transparency, reviewing pay periodically, to be the industry leader in recruiting talent like you!

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