Vice President, Marketing Science

Marketing; Stamford (CT); On-site; USD 130,000 - 180,000; Full time

Job summary

A leading company seeks a Vice President of Marketing Science to head data-driven analytics within their Sales & Marketing teams. The role involves managing advanced data analysis and leveraging insights to drive marketing campaigns across customer lifecycles, making it a pivotal position in the organization.

Benefits

Comprehensive pay and benefits package

Opportunity for career development

Flexible working conditions

Qualifications

• Extensive experience in Marketing Science/Analytics required.
• 15+ years in large organization preferred.
• Hands-on experience with statistical methods and customer behavior analysis.

Responsibilities

• Lead a team analyzing large data sets for marketing insights.
• Develop and maintain propensity models and segmentation schemas.
• Collab with Sales & Marketing teams to optimize customer lifecycle strategies.

Skills

Marketing principles

CRM techniques

Statistical methods

Communication skills

Project management

Organizational skills

Education

Bachelor’s degree in Marketing

MBA or Master’s degree preferred

Tools

SQL

SAS

SPSS

R

Python

Excel

Tableau

Job description

JOB SUMMARY

The Vice President of Marketing Science leads a team responsible for leveraging big data and advanced analytics to inform business decisions within Spectrum’s Residential Sales & Marketing organization. Core responsibilities include the execution of analyses and mining of large data sets, leveraging demographic, pyschographic, and transactional data to identify patterns and drivers of customer behavior in support of marketing campaigns and tactics that span the full customer lifecycle. This high-visibility position reports to the Group Vice President of Marketing Insights and has heavy interaction with leaders of the Sales, Marketing and Business Intelligence teams.

MAJOR DUTIES AND RESPONSIBILITIES

Supports Spectrum’s Sales & Marketing organizations for custom targeting lists related to growing the customer base and all aspects of customer lifecycle.

Oversees development, enhancement and ongoing maintenance of a portfolio of propensity models aimed at predicting customer and prospect behaviors using advanced statistical methods including Machine learning algorithms.

Executes analyses and mining of large data sets, leveraging demographic, pyschographic, and transactional data to identify patterns, triggers and drivers of customer behavior; distills insights into treatment recommendations for use by customer facing agents

Synthesizes large and complex data sets into manageable analytic data sets to facilitate structured analyses and ease of insight development

Identifies and validates new third party and internally derived data sources for incorporation into the Marketing Science and Marketing databases including: demographic; psychographic; macroeconomic; firmographic; transactional data.

Measures performance of special marketing intitiatives and campaigns.

Leverage statistical methods to development custom segmentation schemas in support of existing or new Marketing initiatives.

Manages roadmap for reporting and key operating metrics (KOMs) that reside in Spectrum’s Business Intelligence (BI) platform; establishes set-up of reporting structures for new services and business processes; liaison between Analytics, Sales & Marketing teams and BI organization

Responsible for managing and developing a team of highly skilled professionals.

REQUIRED QUALIFICATIONS

Required Skills/Abilities and Knowledge

Ability to read, write, speak and understand English Extensive knowledge of marketing principles, CRM techniques and processes, and hands-on experience working with Direct Marketing, Marketing Database, and Research functions Hands-on experience using statistical and quantitative methods, developing propensity models, and developing segmentation schemas Strong communication skills, including experience presenting complex information in a concise and easy to understand fashion Proven ability to attract, develop and manage staff Ability to manage large, complex projects Strong organizational skills and attention to detail Ability to succeed in a fast-paced dynamic environment with limited oversight Software Skills: SQL, SAS, SPSS, R, Python, MS Office skills, including PowerPoint, Excel and Word- with proficiency in Excel; Think Cell and Tableau a plus Required Education Bachelor’s degree from accredited four year college with major in Marketing, Management, Finance, Business Analytics, Statistics or Economics Required Related Work Experience and Number of Years Marketing Science/Analytics experience at large organization – 15+

PREFERRED QUALIFICATIONS

Preferred Skills/Abilities and Knowledge

Advanced analytics and data science skills with ability to communicate complex insights verbally and in written presentations Preferred Education MBA or Master’s degree in Statistics, Data Science or Business Analytics preferred Preferred Related Work Experience and Number of Years Marketing Science/Analytics experience at large organization – 15+

WORKING CONDITIONS

Office environment

Occasional travel

Here, employees don’t just have jobs, they build careers. That’s why we believe in offering a comprehensive pay and benefits package that rewards employees for their contributions to our success, supports all aspects of their well-being, and delivers real value at every stage of life.


A qualified applicant’s criminal history, if any, will be considered in a manner consistent with applicable laws, including local ordinances.