Vice President, Marketing

Nimblercm; Atlanta (GA); Remote; USD 120,000 - 180,000; Full time

Job summary

Nimblercm is seeking a VP of Marketing to lead a dynamic team in driving innovative marketing strategies for revenue cycle management solutions. This role offers the chance to shape brand positioning and execute initiatives in a fast-growing healthcare environment while collaborating closely with executive leadership.

Qualifications

• Minimum 7-10 years of marketing experience; 2+ years in a leadership role.
• Experience in digital marketing strategies including SEO optimization.
• Superior written and verbal communications skills.

Responsibilities

• Establish and execute a data-driven marketing strategy for lead generation.
• Manage and drive company trade show participation.
• Oversight of marketing team including hiring, training and deadlines.

Skills

Digital marketing

Event strategy

Salesforce

HubSpot

G-Suite

Communication skills

Education

Bachelor’s degree in marketing

Tools

Salesforce

HubSpot

G-Suite

Excel

Powerpoint

Adobe

Job description

Description

Why work at nimble?

This is a great opportunity to join a well-established and market-leading brand serving a high-growth end market while gaining valuable experience working closely with Executive leadership. As an organization, we are in high-growth mode through acquisition with a laser focus on positive culture building!

Who we are!

nimble solutions is a leading provider of revenue cycle management solutions for ambulatory surgery centers (ASCs), surgical clinics, surgical hospitals, and anesthesia groups. Our tech-enabled solutions allow surgical organizations to streamline their revenue cycle processes, reduce administrative burden, and improve financial outcomes. Join over 1,100 surgical organizations that trust nimble solutions and its advisors to bring deep insights and actionable intelligence to maximize their revenue cycle.

nimble solutions (“nimble” and f/k/a National Medical) is currently seeking a VP of Marketing to lead our Marketing department. nimble provides revenue cycle outsourcing services to ambulatory surgery centers (“ASCs”), surgical practices, surgical hospitals, and anesthesia groups. This is a great opportunity to join a market-leading brand serving a high-growth end market while gaining valuable experience working closely with executive leadership.

As the VP of Marketing, you will oversee, develop, and employ various marketing initiatives and branding efforts to achieve our long- and short-term organizational goals. This individual should have a successful track record of establishing and executing marketing strategy in a dynamic environment. The ideal candidate has significant expertise in building brand awareness and thought leadership while driving measurable results through product marketing and demand generation activities. The ideal candidate will have experience building and maturing a marketing function within a high-growth healthcare services company.

Responsibilities

• Establish and execute a data-driven marketing strategy for lead-gen that positively impacts sales growth and brand awareness
• Drive the development of innovative content, advertising spend, and social media presence
• Manage and drive company trade show participation to increase brand awareness and drive growth
• Collaborate with sales and client services teams to develop marketing plans to support growth initiatives, including cross-/up-sell and retention strategies.
• Craft messaging and positioning in the market; conduct competitive and market analysis to determine and highlight Nimble’s key differentiator
• Build, further develop, and leverage relationships with industry media to evangelize the Nimble brand, mission, and movement in the market
• Manage external marketing/advertising/PR relationships
• Establish goals and create a strategy for meeting marketing deliverables and metrics; work with marketing directors to establish team and individual goals and metrics. Provide weekly, monthly, quarterly, and annual analytics reviews and reporting
• Develop and manage marketing budgets
• Oversee marketing team, including org design, hiring, training, workloads, and deadlines

Requirements

• Minimum 7-10 years of marketing experience; 2+ years in a leadership role
• Experience owning events strategy, planning, and execution
• Well-versed in building and implementing digital marketing strategies incl,uding SEO optimization
• Superior written and verbal communications skills
• Strong skills in Salesforce, HubSpot, G-Suite; Excel, Powerpoint, and Adobe preferred
• Bachelor’s degree in marketing or related field, or related work experience

Key Competencies

Drives Results. Consistently achieves results, even under difficult circumstances. Fosters a sense of urgency in the team for reaching goals and meeting deadlines. Readily takes action on challenges, identifies and seizes new opportunities; Leads others to persist despite setbacks or obstacles, establishes clear responsibilities and processes for monitoring work and measuring results.

Communicates Effectively. Developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiences. Provides timely and helpful information to others across the organization; Encourages the open expression of diverse ideas and opinions; Picks up on situational cues and adapts personal, interpersonal and leadership behavior to fit.

Quality Decision-making. Makes sound decisions, even in the absence of complete information; Considers all relevant factors and uses appropriate decision-making criteria and principles; shows courage in speaking up in driving appropriate decisions for the organization based on sound risk/reward analysis

Builds Effective Teams. Places high priority on developing others through coaching, feedback, exposure, and stretch assignments. Establishes common objectives and a shared mindset to create a feeling of belonging and strong team morale; Fosters open dialogue and collaboration among the team, continually seeking to build trust across the organization.

Customer Focus. Gains insight into customer needs; Identifies opportunities that benefit the customer; Builds and delivers marketing messaging and solutions that meet customer expectations.

Location

• Open to remote (Chicago, Atlanta, Minneapolis preferred) or in-office position (St. Louis). The role requires travel to trade shows, key company events, and the company office. 25%.

Start Date

• Immediate