Vice President of Marketing

TAM Residential; Plano (TX); On-site; USD 160,000 - 175,000; Full time

Job summary

A leading property management company is seeking a Vice President of Marketing to oversee marketing services for multifamily assets. This strategic role involves managing KPIs, fostering relationships, and driving innovative marketing strategies to enhance brand value and operational performance.

Benefits

Medical coverage

Dental coverage

Vision coverage

401K

Life insurance

Paid time off

Holiday pay

Qualifications

• 10+ years of marketing experience in multifamily, LIHTC and Market Multifamily preferred.
• Experience managing a group of 5-6 support group leaders.
• Familiar with training programs or on-site training.

Responsibilities

• Manage marketing department KPIs and performance.
• Own and drive performance marketing strategy, including SEO and PPC.
• Lead reputation management efforts including online reviews.

Skills

Collaboration

Communication

Innovation

Accountability

Trust

Adaptability

Networking

Strategic Mindset

Tools

Entrata

CRM

Job description

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At TAM Residential, we are more than a property management service provider for the multifamily community. We’re dedicated to maximizing the value of every property and delivering above-market returns for our clients, supported by a unique company culture built on communication, collaboration, creativity, and innovation.

Ready to be part of a team that values your success? Join us at TAM Residential and help us continue our journey of excellence in the property management industry.

SUMMARY:

The Vice President of Marketing provides oversight, leadership, and direction for all marketing services for a national portfolio of market rate and affordable multifamily assets. This role will oversee all marketing department KPIs and performance, and will ensure that all operations, marketing initiatives, and business functions meet performance targets, investor goals, and are conducted within the necessary regulatory, governmental, or fiscal requirements. This role will build and maintain excellent working relationships with both internal and external stakeholders, including Asset Management, Housing Authorities, and local operations teams and is highly strategic in nature.

RESPONSIBILITIES:

• Manage the Development of high-quality training materials, including PowerPoint presentations, videos, and recordings.
• Manage the timely support of various projects within Entrata as needed.
• Manage marketing department KPIs and performance.
• Oversee smooth and timely property transitions.
• Work closely with the other VP’s of Operations and Asset Management teams to ensure effective support delivery.
• Design and implement internal processes and procedures in accordance with industry best practices with the goal of enhancing the operating performance of the company’s multifamily assets and personnel.
• Foster a working culture that is results-oriented, collegial, proactive, and entrepreneurial while emphasizing accountability and skills development.
• Contribute to the New Hire Onboarding Experience by providing necessary assistance.
• Own and drive performance marketing strategy, including digital lead generation, SEO, PPC, social media, and ILS channels to maximize traffic and conversion.
• Oversee and optimize the marketing technology stack (CRM, chatbots, AI tools, reputation management) and vendor performance to ensure seamless operations and measurable results.
• Lead reputation management efforts including online reviews, reputation scoring, and social media engagement to protect and enhance brand value.
• Develop and manage comprehensive reporting of marketing KPIs, including lead source attribution, cost per lead, visit and lease conversion ratios, and overall campaign effectiveness.
• Drive innovation in marketing approaches and stay current on industry trends and emerging technologies to maintain competitive advantage.
• Own and manage TAM Residential’s corporate brand strategy and marketing efforts, including company website, corporate social media, PR, and executive/internal communications.
• Ensure TAM Residential’s brand is consistently represented across all platforms, materials, and communications, internally and externally.
• Oversee creation and maintenance of corporate marketing materials, including website content, presentations, press releases, investor materials, and recruiting collateral.
• Collaborate with executive leadership to support company-wide initiatives, culture-building, and industry positioning through marketing channels.
• Perform other duties as assigned.
  
  
  

QUALIFICATIONS:

• 10+ years of marketing experience in multifamily, LIHTC and Market Multifamily preferred.
• Experience Managing a group of 5-6 support group leaders.
• Entrata Experience (not an expert but understands how to use the system).
• Training experience (familiar with training programs or on site training).
• Property Management support products (i.e MeetElise, Deposit Alternative programs, etc).
• Marketing techniques and marketing strategies for multifamily properties.
• Property Transitions and Takeovers.
  
  
  

SKILLS + ATTRIBUTES:

• Collaborates: Building partnerships and working collaboratively with others to meet shared objectives.
• Communicates Effectively: Developing and delivering clear verbal and written forms of communication tailored to the needs of specific audiences and occasions.
• Cultivates Innovation: Creating new and better ways for the organization to continuously improve and achieve success.
• Ensures Accountability: Holding self and others accountable to meet commitments.
• Instills Trust: Garnering the confidence and trust of others through honest, integrity, and authenticity.
• Situational Adaptability: Adapting approach and demeanor in real time to match the shifting demands of different situations.
• Builds Networks: Effectively building formal and informal relationship networks inside and outside the organization.
• Strategic Mindset: Seeing ahead to future possibilities and translating them into continuous improvement strategies.
  
  
  

BENEFITS:

• Associates who are regularly scheduled for and work 30 hours or more per week are eligible for company-sponsored benefits the 1st day of the month, following completion of 30 continuous days of employment. Benefits offered include medical, dental and vision coverage, as well as 401K and life insurance. Regular, full-time associates are eligible to accrue paid time off (PTO) and holiday pay.
  
  
  

TAM is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.

Seniority level

• Seniority level

  Executive

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

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