Vice President of Marketing

Billingsley Company; Dallas (TX); On-site; USD 120,000 - 180,000; Full time

Job summary

A leading company in the real estate sector is seeking a Vice President of Marketing to lead its in-house marketing team. This role requires a hands-on leader who can drive marketing strategies across multifamily properties, ensuring alignment with business objectives. The ideal candidate will have extensive experience in digital marketing and a strong understanding of performance metrics. Responsibilities include overseeing marketing campaigns, managing budgets, and reporting on marketing impact. Join a dynamic team committed to excellence and innovation in the real estate market.

Qualifications

• 8+ years of progressive marketing experience.
• 4+ years leading high-performing teams.
• Prior experience in real estate marketing.

Responsibilities

• Lead and mentor the marketing team in campaign development.
• Develop marketing plans to drive leasing traffic and sales.
• Manage annual marketing budgets and vendor relationships.

Skills

Leadership

Communication

Analytical mindset

Education

Bachelor's degree in marketing

Advanced degree

Tools

Adobe Creative Suite

Salesforce

Mailchimp

Google Analytics

Matterport

Canva

Google Ads

Job description

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Founded in 1978 by Lucy and Henry Billingsley, the organization expertly builds, owns, and manages its properties, ensuring long-term client, resident, and partner return. Specializing in master-planned developments and principles of new urbanism, each Billingsley property signifies technology, convenience, and a vast array of amenities aimed to attract and retain tenants, residents, visitors, and employees. These amenities include art, sculpture, parks, trails, and outdoor public spaces. With over 5,000 acres in DFW, Billingsley has built 5 million SF of Commercial space, 550,000 SF of Retail, 9 million SF of Industrial, and over 10,000 units of Multi-Family.

Billingsley Company is seeking a roll-up-your-sleeves, results-oriented Vice President of Marketing to lead, inspire, and elevate our in-house marketing team. This is not a figurehead role—we're looking for a working leader who thrives in the weeds, can move quickly from strategy to execution, and is as fluent in performance metrics as they are in brand storytelling.

You will oversee marketing across our diverse portfolio of multifamily properties, and will partner with the commercial and retail team, building integrated campaigns that drive leasing, sales, and long-term loyalty. You'll own the digital customer journey, champion creative excellence, and deliver data-driven strategies that contribute directly to bottom-line results.

Key Responsibilities

1. Lead from the Front: Actively manage and mentor the marketing team while participating directly in campaign development, creative direction, and execution. You're not afraid to open a dashboard, build a deck, or jump into a design review.
2. Revenue-Focused Strategy: Develop and execute marketing plans that drive leasing traffic, support retail tenants, increase sales velocity, and boost occupancy. Collaborate closely with leasing, sales, and development teams to align marketing with business objectives.
3. Digital and CRM Leadership: Build high-performing campaigns across digital, social, and email channels. Own SEO, paid search, marketing automation, and analytics to optimize lead generation and conversion.
4. Brand and Content Excellence: Own and evolve our brand identity across all assets. Direct the creation of marketing collateral, leasing center design, digital walkthroughs, websites, signage, and event experiences.
5. Marketing Tech Stack Management: Leverage and train teams on tools like Matterport, Adobe Creative Suite, Mailchimp, Salesforce, Canva, HubSpot, and Google Analytics to streamline content production and performance tracking.
6. Partnership and PR Strategy: Build strategic alliances, PR opportunities, and sponsorships that amplify our brand presence and extend reach while maximizing budgets.
7. Performance and Reporting: Define KPIs and regularly report marketing impact on traffic, leads, conversions, and resident or tenant satisfaction. Translate insights into actionable improvements.
8. Budget and Vendor Oversight: Build and manage annual marketing budgets, media buys, and vendor relationships to deliver maximum ROI.

Qualifications

• Bachelor's degree in marketing, communications, business, or related field; advanced degree a plus
• 8+ years of progressive marketing experience, with at least 4 years leading high-performing teams
• Demonstrated success driving revenue and occupancy through marketing strategy and execution
• Deep experience in digital marketing, CRM, content development, analytics, and branding
• Prior experience in real estate marketing, particularly multifamily communities
• Hands-on knowledge of marketing tools including Matterport, Adobe Creative Suite, Salesforce or HubSpot, Mailchimp, Google Ads, Canva, and GA4
• Strong communication, leadership, and project management skills
• Analytical mindset with a creative, proactive, and resourceful approach

Required & Preferred

Details about required and preferred qualifications or experience are not specified beyond the qualifications listed above.

Job Industries

• Sales & Marketing

Seniority level

• Executive

Employment type

• Full-time

Job function

• Marketing and Sales

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