Vice President of Marketing

Tru Vue, Inc.; Chicago (IL); On-site; USD 200,000 - 300,000; Full time

Job summary

An established industry player is seeking a VP of Marketing to spearhead innovative strategies and drive brand awareness. This pivotal role involves overseeing a talented marketing team, developing insights into customer needs, and managing digital and traditional marketing activities. With a focus on profitable growth and operational excellence, the ideal candidate will leverage their extensive B2B marketing experience and leadership skills to foster collaboration and achieve business goals. Join a dynamic organization that values innovation and offers a comprehensive benefits package, including medical, dental, and career development opportunities.

Benefits

Medical Insurance

Dental Insurance

Vision Insurance

401(k) with Employer Match

Paid Time Off

Tuition Reimbursement

Wellness Programs

Career Development Opportunities

Qualifications

• 10+ years in B2B marketing with at least 5 in senior leadership roles.
• Experience in M&A and integrating new businesses.

Responsibilities

• Develop and execute marketing strategy to drive growth.
• Lead and mentor a high-performing marketing team.

Skills

B2B Marketing

Digital Marketing

Leadership

Analytical Skills

Communication

Education

Bachelor's Degree in Marketing

MBA

Tools

CRM Software

Data Analytics Tools

Job description

Do not pass up this chance; apply quickly if your experience and skills match the following description. The segment is part of Apogee Enterprises, Inc. (NASDAQ: APOG), founded in 1949 and headquartered in Minneapolis, MN. Apogee is a growing, profitable company with annual revenues approaching $1.5 billion. It provides distinctive metal and glass solutions for enclosing commercial buildings, and glass and acrylic solutions for picture framing and display applications. To learn more, visit the company website.

The Large Scale Optical (LSO) segment has grown from $100M to $200M in revenue through a recent acquisition. Our brands in the LSO portfolio develop and manufacture high-performance coated materials for applications such as wall decor, museums, graphic design, architectural interiors, digital display, and industrial flooring markets. We are the global leader in anti-reflective, conservation-grade electrostatic dissipative, high-definition, and abrasion-resistant coatings, providing protection, innovative designs, and exceptional durability.

Position Summary

Reporting directly to the President of Large Scale Optical (LSO), the VP of Marketing is responsible for developing and executing the overall marketing strategy to drive profitable growth through brand awareness and demand generation for new and existing customers and markets. The individual will oversee product management, opportunity pipeline (CRM) development, marketing insights, digital and traditional marketing activities, and strategic NPI/packaging projects. They will manage a team of marketing professionals to foster growth and collaborate closely with executive leadership to meet business goals. Experience in integrating businesses and brands is essential. Success will be measured by the ability to support business units in driving profitable growth and achieving operational excellence in budget and effectiveness.

Responsibilities

1. Strategic Leadership: Drive the business and marketing value proposition strategy, provide vision and leadership for the marketing team to deliver results across digital marketing, product marketing, content, and brand development.
2. Market Understanding: Develop deep insights into markets, customer needs, and competitive positioning to foster profitable growth.
3. Marketing Department Leadership: Ensure the team has the skills and structure to scale with growth, lead, mentor, and build a high-performing marketing team fostering collaboration and excellence.
4. Brand Development: Implement and ensure compliance with product/brand hierarchy standards, strengthen brand consistency, and develop a compelling value proposition that differentiates the company.
5. Market Insights: Conduct research on customer behavior, market needs, and competitor strategies; analyze performance data to optimize ROI.
6. Portfolio Management: Lead pricing strategies, strategic NPI and packaging projects, and manage opportunity pipelines, customer segmentation, and demand funnel through CRM and data analytics.
7. Budget & Agency Management: Consolidate vendors for efficiency, manage marketing budget effectively to achieve objectives and positive ROI.

Minimum Requirements

• Bachelor's degree in marketing, business, or related field; MBA preferred.
• 10+ years in B2B marketing, with at least 5 in senior leadership roles.
• Experience in M&A and integrating new businesses.
• Proven success in developing and executing marketing strategies, leading teams, and managing digital channels.
• Strong leadership, communication, analytical skills, and ability to manage multiple projects in a fast-paced environment.

Desired Attributes

• Innovative thinking, strategic vision, cross-functional influence, collaborative spirit, and strong business acumen.

Compensation & Benefits

Pay Range: $200,000 - $300,000

We offer a comprehensive benefits package including medical, dental, vision, life, disability insurance, incentive plans, 401(k) with employer match, employee stock purchase plan, paid time off, holidays, tuition reimbursement, EAP, wellness programs, and career development opportunities.

Apogee and its brands are an equal opportunity employer. All qualified applicants will receive consideration regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or other protected characteristics.