Vice President Marketing (Retail Growth)

Morgan Latif | B Corp™; Illinois; On-site; USD 176,000 - 238,000; Full time

Job summary

An established industry player is seeking a visionary Vice President of Marketing to spearhead its U.S. marketing strategy in the retail healthcare sector. This pivotal role involves leading a dynamic team to enhance brand presence and drive innovative marketing initiatives. You'll integrate digital platforms for a cohesive brand experience while collaborating with global teams to achieve strategic goals. If you're a results-oriented leader with a passion for healthcare marketing, this opportunity offers a chance to make a significant impact in a growing organization.

Benefits

Performance-based incentives

Relocation support

Qualifications

• Proven success in healthcare marketing with a focus on brand leadership.
• Experience managing multidisciplinary teams and executing omni-channel strategies.

Responsibilities

• Lead marketing strategy execution for the U.S. healthcare sector.
• Manage a team across contact centers, branding, and digital marketing.

Skills

Healthcare Marketing

Brand Management

Digital Marketing

Lead Generation

Team Leadership

Strategic Planning

Job description

Vice President Marketing (Retail Growth)

Vice President Marketing (Retail Growth)

3 weeks ago Be among the first 25 applicants

Morgan Latif is a specialist leadership search & development consultancy. We help our clients across the Healthcare, Medical Technology, Packaging, Consumer and Industrial Technology sectors to deliver on their transformation and diversity goals. Our mission is to combine traditional recruitment and coaching methods with new technology, to provide a tailored and innovative solution to our clients and candidates.

Travel Requirements: Minimum three days per week in the local office. Occasional travel based on business needs.

Reports To: President, U.S.

About the Role

A leading organization in the retail healthcare sector is seeking an experienced and dynamic Vice President of Marketing to drive and execute its U.S. marketing strategy. Reporting directly to the President, U.S., this pivotal role is integral to achieving long-term growth objectives, with the potential to influence global marketing strategies.

Key Responsibilities

Lead a marketing team across four key areas:

• Contact Centers: Manage teams focused on inbound call handling, lead funneling, and conversion to clinics.
• Branding: Define and implement a unified brand identity in collaboration with global teams.
• Digital/Omnichannel Marketing: Oversee integration of digital platforms into a cohesive brand presence, balancing online and in-store customer engagement.
• Lead Generation: Drive direct mail campaigns, third-party partnerships, and other initiatives to boost clinic foot traffic.
• Develop and execute marketing strategies that align with business goals and foster collaboration across functional teams.
• Measure and improve marketing performance through lead generation and clinic visit metrics.
• Serve as a key member of the executive team, contributing to strategic planning and decision-making.
• Build and maintain relationships with internal and external stakeholders to enhance marketing execution.

Key Qualifications

• Industry Expertise: Proven success in the healthcare market, with experience in sectors such as vision, dental, hearing or other retail healthcare industries. Candidates with FMCG, apparel, retail, or pharmacy backgrounds with healthcare experience are also encouraged to apply.
• Brand Leadership: Exceptional ability to manage and grow brand presence, including multimedia campaigns and high-profile endorsements.
• Team Leadership: Track record of leading multidisciplinary teams and executing omni-channel marketing strategies.
• Strategic Vision: Strong ability to design, communicate, and implement marketing strategies in highly-regulated industries.

Key Performance Indicators (KPIs)

• Deliver increased lead volumes and improved lead-to-clinic conversion rates.
• Achieve successful unified brand roll-out across all U.S. clinics.
• Foster effective collaboration with internal and global stakeholders.
• Performance-based incentives
• Relocation support (if applicable)

If you are a visionary marketing leader with a track record of delivering impactful results, this role offers an exciting opportunity to make a significant impact on a growing and evolving organization.

Seniority level

• Seniority level

  Executive

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing, Sales, and Strategy/Planning

• Industries

  Retail Health and Personal Care Products, Medical Equipment Manufacturing, and Hospitals and Health Care

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