Vice President of Growth Marketing

Rush Street Interactive; United States; Remote; USD 90,000 - 180,000; Full time

Job summary

Join a forward-thinking company as a Vice President of Growth Marketing, where you'll lead innovative media buying and acquisition strategies. This pivotal role requires a blend of analytical prowess and leadership skills to optimize marketing investments across diverse channels. Collaborate with cross-functional teams to enhance user acquisition strategies and drive measurable results. In this dynamic environment, you'll have the autonomy to explore new growth opportunities while fostering a culture of data-driven decision-making. If you're passionate about making an impact in a rapidly evolving industry, this is the perfect opportunity for you.

Benefits

Work-life balance initiatives

Autonomy

Creativity

Personal and professional growth

Supportive atmosphere

Qualifications

• 10+ years of experience in growth marketing or user acquisition.
• Proven track record in optimizing marketing budgets in DTC businesses.

Responsibilities

• Lead media buying efforts across all paid channels.
• Develop data-driven media mix models to maximize ROI.
• Build and mentor a high-performing media buying team.

Skills

Growth Marketing

Media Buying

User Acquisition

Analytical Thinking

Communication Skills

Leadership

Data-Driven Decision Making

Budget Allocation

Conversion Optimization

Intellectual Curiosity

Education

Bachelor's Degree

Tools

Google Ads

Facebook Ads

TikTok Ads

DSPs

Job description

Rush Street Interactive (NYSE: RSI) is a market leader in online casino and sports betting, currently operating real-money gaming with our brands: BetRivers.com, PlaySugarHouse.com, and RushBet.co. We’re building bridges between online, social and land-based gaming businesses to create amazing, integrated experiences that keep players in the game.

We are seeking a Vice President of Growth Marketing to lead data-driven, performance-focused media buying and acquisition strategies across all channels. This is a high-impact leadership role responsible for optimizing media mix, budget allocation, and campaign performance across mobile, social, programmatic, traditional, and affiliate marketing channels.

The VP of Growth Marketing will oversee a team of media buyers and work closely with Business Intelligence (BI), Product, and Marketing Technology teams to build scalable, measurable, and effective user acquisition strategies. The ideal candidate is highly analytical, intellectually curious, and an expert at optimizing large-scale marketing investments.

What You Will Do:

Growth Strategy & Performance Optimization

• Lead and scale media buying efforts across all paid channels, including social, programmatic/DSPs, traditional, affiliates, and search.
• Develop and execute data-driven media mix models to optimize spend efficiency and maximize ROI.
• Oversee campaign testing, funnel optimization, and budget allocation at the campaign and channel levels.
• Identify new growth opportunities, emerging platforms, and untapped acquisition channels.

Leadership & Team Development

• Build, mentor, and lead a team of high-performing media buyers and acquisition specialists.
• Foster a culture of data-driven decision-making, continuous learning, and cross-functional collaboration.
• Provide executive-level reporting on acquisition performance, insights, and strategic recommendations.

Collaboration & Cross-Functional Partnerships

• Work closely with Business Intelligence (BI) to analyze spend efficiency, user lifetime value (LTV), and retention metrics.
• Partner with Product, Product Marketing, and Creative teams to optimize new user onboarding, funnel testing, and conversion rates.
• Collaborate with Marketing Technology to enhance attribution modeling and build internal reporting infrastructure.
• Ensure alignment between media strategy and overall brand positioning, promotional calendar, and customer experience.
• Drive marketing measurement strategies using deterministic and probabilistic attribution models.
• Enhance first-party data strategies in response to evolving privacy regulations (iOS, GA4, ATT, etc.).
• Lead development of incrementality testing frameworks to improve budget efficiency and attribution accuracy.

What We’re Looking For:

• 10+ years of experience leading growth marketing, media buying, or user acquisition in a direct-to-consumer (DTC) business.
• Proven track record of optimizing large-scale marketing budgets in mobile, gaming, sports betting, or e-commerce industries.
• Strong experience in media mix modeling, budget allocation, and performance forecasting.
• Deep expertise in paid social, programmatic, search, traditional, and affiliate marketing.
• Experience partnering with BI teams to analyze acquisition data and develop KPI-driven strategies.
• Strong understanding of marketing attribution models, A/B testing, and conversion optimization.
• Hands-on experience with Google Ads, Facebook Ads, TikTok Ads, and other DSPs.
• Intellectual curiosity – Constantly seeks to learn, iterate, and test new strategies.
• Strong analytical thinking – Can interpret complex data and translate insights into actionable strategies.
• Excellent communication skills – Can present findings and recommendations clearly to executives and cross-functional teams.
• Proven leadership ability – Comfortable managing and mentoring a team in a fast-paced, high-growth environment.

What Makes Us Great:

• Work-life balance initiatives
• Autonomy – we embrace personal freedom and responsibility
• Creativity – we are open to new ideas of how we can be better
• Growth – we want you to develop personally as well as professionally
• Top-notch professionals who are passionate about what they do
• People-oriented environment and supportive atmosphere

As a rapidly growing company in an emerging industry, you’ll have a huge impact on our product and our company. We like proactive team members and strive to have a company of self-disciplined professionals who enjoy collaboration, having fun, and of course, achieving together what others believe to be improbable. We are dedicated to treating everyone with respect and to support your professional and personal growth.

Rush Street Interactive is an equal opportunity employer and committed to a diverse and inclusive workplace. All qualified applicants will be considered for employment without regard to race, national origin, ancestry, sex, sexual orientation, sexual identity and expression, marital status, family status, lifestyle, age, culture, religion, military and veteran status, citizenship, or disability.

Be at the forefront of this ground-breaking industry! Apply now!