Vice President of Growth

Good.Lab; United States; Remote; USD 200,000 - 230,000; Part time

Job summary

Good.Lab, a fast-growing Sustainability SaaS & Consulting startup, is seeking a Vice President of Growth to lead and scale its marketing and sales functions. This pivotal role involves managing a high-performing team to drive revenue growth and elevate the company's presence in the sustainability market.

Benefits

Competitive startup compensation with equity upside

100% remote work with flexible scheduling

Culture of autonomy and ownership

Qualifications

• 10+ years of B2B growth experience, including 2+ years in a senior leadership role.
• Proven success with integrated marketing and sales strategies.
• Deep knowledge of modern B2B marketing playbooks.

Responsibilities

• Manage and scale demand generation for inbound and outbound marketing.
• Own overall sales strategy and quota setting.
• Develop go-to-market strategies for new features.

Skills

Leadership

Project Management

Data-driven Mindset

Job description

Good.Lab is a fast-growing Sustainability SaaS & Consulting startup on a mission to activate thousands of companies on their climate and sustainabilityjourneys. We democratize access to sustainability through scalable software and services tailored to the needs of the underserved mid-market. We’re a certified B Corporation, a 1% for the Planet member, and a fully remote team passionate about creating a more equitable and sustainable economy.

The Role

We’re seeking a visionary and execution-orientedVice President of Growthto own and scale our combined marketing and sales functions. You will be responsible for leading a high-performing team, owning pipeline and revenue contribution targets, and elevating the Good.Lab brand in a fast-evolving sustainability market. This is a strategy-meets-execution leadership role, ideal for someone who thrives in an early-stage, hands-on, high-growth environment.

What You Will Do

1. Growth & Demand Generation

• Manage and scale a full-funnel demand engine across inbound, outbound, and ABM.
• Own lifecycle marketing, nurture flows, and lead-scoring optimization.
• Drive multi-channel campaigns leveraging SEO, paid, and referrals.
• Manage high-yield outbound sequences and set clear activity- and conversion-rate targets.
• Define ideal customer profiles (ICP) and continuously refine targeting to maximize SQL creation and pipeline velocity.

2. Sales Strategy & Leadership

• Own overall sales strategy, quota setting, territory design, and compensation plans aligned with company revenue targets.
• Implement and reinforce a consistent sales methodology and establish a rigorous monthly & quarterly forecasting cadence.
• Drive strategic account planning, upsell/cross-sell initiatives, and renewal plays in partnership with consulting to maximize net-revenue retention.

3. Product & Content Marketing

• Develop GTM strategies for new features and services.
• Lead creation of positioning, battlecards, and enablement content.
• Produce compelling content and thought leadership with subject-matter experts.
• Translate product messaging into persuasive sales decks, talk tracks, and ROI calculators; ensure sales teams can confidently articulate differentiation.
• Manage website content strategy, UX, and CMS operations.
• Lead technical/content (AI) SEO to grow organic traffic.
• Own performance tracking and optimization across digital touchpoints.
• Integrate conversion tools (chat, demo-booking, interactive ROI tools) to shorten time from first visit to qualified opportunity.
• Own pipeline, KPIs, and ROI reporting.
• Lead CRM, sales and marketing tech strategy.
• Manage SLAs, handoffs, and pipeline forecasting.
• Run end-to-end revenue operations for a single source of truth—encompassing lead, opportunity, and deal data—and drive weekly growth performance rev iews.
• Select, implement, and optimize the AI-powered growth-tech stack to improve lead gen and win rates.
• Build and scale a multi-tier marketing & sales organization with clear career paths and succession planning.
• Foster a test-and-learn, data-driven culture.
• Act as Growth’s voice on the leadership team.
• Champion tight cross-functional alignment among Marketing, Sales, and Consulting to ensure a seamless customer journey.

What You Bring

• 10+ years of B2B growth (marketing heavy) experience,including 2+ years in a senior leadership role (startup/SaaS/consulting background required).
• Proven success owning and scaling integrated marketing and sales strategies that drive revenue growth.
• Deep knowledge of modern B2B marketing playbooks: demand gen, content, AI, SEO, lifecycle marketing, etc.
• Experience marketing and selling to mid-market businesses; sustainability, ESG, or climate-tech experience is a strong plus.
• Data-driven mindset with fluency in performance metricsHubSpot.
• Outstanding leadership and project management skills; able to inspire and hold teams accountable.

What Good.Lab Offers

• A mission-driven team working on high-impact challenges.
• A culture of autonomy, ownership, and respect.
• Competitive startup compensation with equity upside.
• 100% remote work with flexible scheduling.
• A chance to build something meaningful at the intersection of SaaS, AI, and climate.

Good.Lab is an Equal Opportunity Employer. Good.Lab's success depends on celebrating our differences, as these give rise to the creativity needed for our shared purpose of creating a more equitable and sustainable economy. We are an Equal Opportunity Employer, and we make employment decisions based on business needs, job requirements and candidate qualifications. Good.Lab believes each employee has the right to work in a professional atmosphere that promotes equity and inclusion and prohibits discriminatory practices; among other things, we prohibit harassment based on race, religion, color, sex (including breastfeeding and conditions related to breastfeeding), gender (including gender identity and gender expression), age, national origin, ancestry, family status, medical condition, sexual orientation, genetic characteristics and information, physical or mental disability, military or veteran status, or any other legally protected characteristic.

Seniority level

• Seniority level

  Executive

Employment type

• Employment type

  Part-time

Job function

• Job function

  Marketing and Sales

• Industries

  Climate Data and Analytics

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