Vice President of Business Development

Redford Hearth; Connecticut; On-site; USD 210,000 - 320,000; Full time

Job summary

Redford Hearth in Connecticut is seeking a Vice President of Business Development to lead regional sales and marketing for a portfolio of skilled nursing facilities. You will shape growth, build referral networks, and drive census through strategic partnerships.

This executive role reports to the leadership team and requires 10+ years in healthcare business development, multi-site leadership, and deep knowledge of Medicare and payer networks.

Qualifications

• Bachelor's degree in Healthcare Administration, Business, Marketing, or related field.
• 10+ years of progressive healthcare business development experience.
• Proven success driving census growth in skilled nursing, post-acute or long-term care.
• Multi-site leadership experience.
• Established relationships within New England healthcare markets.
• Strong understanding of Medicare, managed care, value-based care, ACOs, and post-acute referral networks.
• Proven experience hiring, coaching, and leading high-performing sales teams.
• Excellent communication, negotiation, and relationship-management skills.

Responsibilities

• Develop regional growth strategies to drive occupancy across facilities.
• Lead initiatives to increase census and patient mix.
• Analyze market trends and referral patterns to identify opportunities.
• Set targets for occupancy, referral conversion, and payer mix.
• Recruit and mentor Admissions and Marketing Directors.
• Build a high-performance sales culture with data-driven decisions.
• Manage payer relationships and partner with hospital/system networks.
• Collaborate with operations to align growth with capacity.

Skills

Leadership

Strategic planning

Relationship management

Negotiation

Communication

Education

Bachelor's degree in Healthcare Administration, Business, Marketing, or related field

Master's degree in Healthcare Administration, Business Administration, or related field

Tools

CRM software

Business intelligence tools

Job description

Vice President of Business Development - Skilled Nursing

Connecticut

Drive Growth. Build Partnerships. Advance Patient-Centered Care.

Our organization is a growing, patient-focused skilled nursing operator with a reputation for delivering high-quality post-acute and long-term care services. As we continue to expand our footprint throughout the New England region, we are seeking an experienced and results-driven Vice President of Business Development to lead our regional sales and marketing strategy across a portfolio of 10 skilled nursing facilities.

This is a rare opportunity for a healthcare business development leader who combines strategic vision with operational execution. Reporting directly to executive leadership, you will be responsible for driving census growth, enhancing payer and referral relationships, increasing market share, and developing high-performing sales teams that consistently deliver results.

Key Responsibilities

Strategic Growth & Census Development

• Develop and execute regional business development strategies that drive sustained occupancy growth across all facilities.
• Lead initiatives to increase both overall census and desirable patient mix, with a particular focus on Medicare, managed care, clinically complex, and specialty service line admissions.
• Analyze market trends, referral patterns, competitive positioning, and emerging opportunities to identify growth strategies.
• Establish performance targets and accountability measures for occupancy, referral conversion, length of stay, and payer mix.
• Recruit, onboard, train, mentor, and develop facility-based Admissions and Marketing Directors.
• Build a high-performance sales culture centered on accountability, data-driven decision making, and exceptional customer service.
• Conduct regular coaching, field visits, performance reviews, and professional development planning.
• Implement best practices and standardize sales processes across the organization.

Referral Network Development

• Cultivate executive-level relationships with:
• Hospital systems
• Health systems and physician groups
• Managed care organizations
• Accountable Care Organizations (ACOs)
• Independent Physician Associations (IPAs)
• Case management and discharge planning teams
• Home health and hospice providers
• Community referral sources
• Serve as the organization's senior ambassador within the healthcare community.

Operational Excellence & Process Improvement

• Evaluate the entire referral-to-admission journey to identify opportunities to:
• Reduce response and admission lead times
• Improve referral conversion rates
• Increase referral volume
• Enhance customer experience
• Improve communication with referral partners
• Utilize CRM and business intelligence tools to measure outcomes, identify trends, and optimize performance.
• Partner closely with facility operations and clinical leadership to ensure alignment between growth initiatives and operational capacity.

Payer & Clinical Program Development

• Collaborate with executive and clinical leaders to develop and promote specialty programs that support higher-acuity admissions.
• Negotiate and strengthen partnerships with managed care organizations and payer networks.
• Identify emerging reimbursement opportunities and market demands that support sustainable growth.
• Provide regular reporting and strategic recommendations to senior leadership.
• Participate in acquisition due diligence, market assessments, and growth planning initiatives.
• Support new facility integrations and business development activities associated with expansion opportunities.
• Represent the organization at industry conferences, trade associations, and community events.

Qualifications Required

• Bachelor's degree in Healthcare Administration, Business, Marketing, or related field.
• 10+ years of progressive healthcare business development experience.
• Demonstrated success driving census growth within skilled nursing, post-acute care, long-term care, rehabilitation, or senior healthcare settings.
• Multi-site leadership experience.
• Established relationships within New England healthcare markets.
• Strong understanding of Medicare, managed care, value-based care, ACOs, and post-acute referral networks.
• Proven experience hiring, coaching, and leading high-performing sales teams.
• Exceptional communication, negotiation, and relationship-management skills.

Preferred

• Master's degree in Healthcare Administration, Business Administration, or related field.
• Experience working with clinically complex populations, specialty care programs, or bundled payment/value-based models.
• Experience supporting regional expansion, acquisitions, or integration projects.

What Success Looks Like

In your first 12 months, you will:

• Increase portfolio census and occupancy rates.
• Strengthen strategic relationships with key hospital and payer partners.
• Build a best-in-class regional sales organization.
• Create scalable growth processes that support continued expansion throughout the region.
• Position the organization as the preferred post-acute partner in its markets.

Why Join Us?

We believe exceptional business growth starts with exceptional patient care. As a mid-sized, rapidly growing organization, we combine the agility to innovate with the resources and commitment necessary to deliver outstanding outcomes for our residents, families, referral partners, and employees.

You'll join an executive team that values collaboration, accountability, and patient-first decision-making while providing a genuine opportunity to influence strategy, shape culture, and drive meaningful growth.

If you are a healthcare growth leader with a passion for building relationships, developing teams, and delivering measurable results, we would love to hear from you.