Vice President, Marketing Science

Charter Communications; Stamford (CT); On-site; USD 150,000 - 200,000; Full time

Job summary

A leading company seeks a Vice President of Marketing Science to guide a team in utilizing big data and analytics for strategic marketing decisions. This role involves overseeing complex analyses, managing a skilled team, and collaborating with various departments to enhance customer engagement and marketing effectiveness.

Benefits

Comprehensive pay and benefits

Career growth support

Qualifications

• 15+ years of marketing science/analytics experience.
• Ability to manage large, complex projects.

Responsibilities

• Leads a team leveraging big data for marketing decisions.
• Oversees development of propensity models using statistical methods.
• Measures performance of marketing initiatives and campaigns.

Skills

Communication

Project Management

Organizational Skills

Statistical Methods

CRM Techniques

Education

Bachelor's degree in Marketing

Bachelor's degree in Management

Bachelor's degree in Finance

Bachelor's degree in Business Analytics

Bachelor's degree in Statistics

Bachelor's degree in Economics

Tools

SQL

SAS

SPSS

R

Python

MS Office

Tableau

Job description

JOB SUMMARY

The Vice President of Marketing Science leads a team responsible for leveraging big data and advanced analytics to inform business decisions within Spectrum's Residential Sales & Marketing organization. Core responsibilities include executing analyses and mining large data sets, leveraging demographic, psychographic, and transactional data to identify patterns and drivers of customer behavior in support of marketing campaigns and tactics that span the full customer lifecycle. This high-visibility position reports to the Group Vice President of Marketing Insights and interacts heavily with leaders of the Sales, Marketing, and Business Intelligence teams.

MAJOR DUTIES AND RESPONSIBILITIES

1. Supports Spectrum's Sales & Marketing organizations with custom targeting lists related to growing the customer base and all aspects of the customer lifecycle.
2. Oversees development, enhancement, and ongoing maintenance of propensity models aimed at predicting customer and prospect behaviors using advanced statistical methods, including machine learning algorithms.
3. Executes analyses and mines large data sets, leveraging demographic, psychographic, and transactional data to identify patterns, triggers, and drivers of customer behavior; distills insights into treatment recommendations for customer-facing agents.
4. Synthesizes large and complex data sets into manageable analytic data sets to facilitate structured analyses and insights development.
5. Identifies and validates new third-party and internally derived data sources for incorporation into the Marketing Science and Marketing databases, including demographic, psychographic, macroeconomic, firmographic, and transactional data.
6. Measures performance of marketing initiatives and campaigns.
7. Leverages statistical methods to develop custom segmentation schemas in support of existing or new marketing initiatives.
8. Manages the roadmap for reporting and key operating metrics (KOMs) in Spectrum's Business Intelligence platform; establishes reporting structures for new services and processes; liaises between Analytics, Sales & Marketing, and BI organizations.
9. Responsible for managing and developing a team of highly skilled professionals.

REQUIRED QUALIFICATIONS

Skills/Abilities and Knowledge

• Ability to read, write, speak, and understand English.
• Extensive knowledge of marketing principles, CRM techniques, and experience with Direct Marketing, Marketing Databases, and Research functions.
• Hands-on experience with statistical and quantitative methods, developing propensity models, and segmentation schemas.
• Strong communication skills for presenting complex information clearly.
• Proven ability to attract, develop, and manage staff.
• Ability to manage large, complex projects.
• Strong organizational skills and attention to detail.
• Ability to succeed in a fast-paced, dynamic environment with limited oversight.
• Software Skills: SQL, SAS, SPSS, R, Python, MS Office (PowerPoint, Excel, Word); Think Cell and Tableau are a plus.

Education and Experience

• Bachelor's degree from an accredited four-year college in Marketing, Management, Finance, Business Analytics, Statistics, or Economics.
• 15+ years of marketing science/analytics experience at a large organization.

PREFERRED QUALIFICATIONS

• Advanced analytics and data science skills with the ability to communicate insights verbally and in written presentations.
• MBA or Master's in Statistics, Data Science, or Business Analytics preferred.
• 15+ years of marketing science/analytics experience at a large organization.

WORKING CONDITIONS

Office environment with occasional travel.

XMK115 2025-54368 2025

Employees are valued and offered comprehensive pay and benefits, supporting well-being and career growth. All qualified applicants will be considered without regard to criminal history, in accordance with applicable laws.

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