Vice President Marketing

Embrace Pet Insurance; Chicago (IL); On-site; USD 120,000 - 180,000; Full time

Job summary

An established industry player in pet insurance is seeking a dynamic Vice President of Marketing to drive brand growth and customer engagement. This pivotal role involves developing comprehensive marketing strategies, managing media investments, and leading a high-performing team to optimize customer acquisition and retention. The ideal candidate will possess deep expertise in brand management and P&C insurance marketing, leveraging data-driven insights to enhance market presence. Join a forward-thinking company where your contributions will have a significant impact on the future of pet insurance.

Qualifications

• 12+ Jahre Erfahrung im Marketing, insbesondere in P&C-Versicherung.
• Starke Kenntnisse in Markenmanagement und Kundenansprache.

Responsibilities

• Entwicklung und Leitung der Markenmarketingstrategie.
• Verwaltung der Medieninvestitionen zur Maximierung der Markenbekanntheit.

Skills

Brand Management

Customer Segmentation

P&C Insurance Marketing

Omnichannel Marketing

Data-Driven Decision Making

Full-Funnel Media Investment

Customer Journey Orchestration

KPI Development

Job description

About Embrace

Embrace is a leading pet insurance provider committed to offering financial security to pet parents through comprehensive coverage and outstanding service. As the company continues to evolve, we are seeking a Vice President of Marketing!

Job Summary

The VP of Marketing & Customer Growth will be responsible for developing and executing a comprehensive marketing strategy to drive brand growth, customer acquisition, and retention for Embrace. This leader will oversee full-funnel marketing execution, ensuring alignment with business objectives while optimizing efficiency and ROI.

This role requires expertise in brand management, customer segmentation, and P&C insurance marketing, particularly within B2B2C models. A strong foundation in specialty insurance lines, underwriting, and insurance product marketing will be a significant advantage. The successful candidate will bring deep experience in omnichannel marketing, data-driven decision-making, and full-funnel media investment stewardship to enhance the company’s market presence and long-term growth.

Key Responsibilities

• Develop and lead the brand marketing strategy, ensuring strong positioning, differentiation, and alignment with the company’s growth objectives.
• Manage full-funnel media investments, ensuring efficient allocation across paid, owned, and earned channels to maximize brand visibility and customer engagement.
• Own the marketing P&L, with responsibility for optimizing spend efficiency and driving measurable business growth.
• Lead customer segmentation and targeting efforts, leveraging data insights to refine acquisition and retention strategies.
• Oversee the development of high-impact, multi-channel campaigns that drive awareness, engagement, and conversion across digital, direct, and traditional media.
• Strengthen customer retention and LTV through best-in-class customer journey orchestration, including personalized communications, lifecycle management, and experience optimization.
• Collaborate closely with Product, Underwriting, and Distribution teams to ensure alignment between marketing strategies and insurance product offerings.
• Develop and execute B2B2C strategies, working with agency, broker, and partner channels to drive demand and adoption.
• Establish KPIs and performance measurement frameworks to evaluate marketing effectiveness and continuously refine strategies.
• Foster a data-driven culture, integrating marketing analytics, attribution modeling, and customer insights into decision-making processes.
• Lead a high-performing marketing team, ensuring capability development and best practices in marketing execution.

Qualifications & Experience

• 12+ years of experience in marketing, with a strong background in P&C insurance, financial services, or specialty insurance lines.
• Deep expertise in brand management, marketing strategy, and customer segmentation.
• Experience leading full-funnel media investments, with a track record of optimizing budgets.
• Strong B2B2C marketing experience, particularly in driving adoption through agency and broker networks.
• Proficiency in retention and customer journey orchestration, with a data-driven approach to improving LTV and reducing churn.
• Business planning and KPI development expertise, with the ability to align marketing efforts with financial outcomes.
• Cross-functional leadership experience, with the ability to collaborate effectively across Product, Underwriting, and Sales teams.
• Strong analytical and strategic thinking skills, with the ability to translate insights into actionable growth strategies.
• Experience managing high-performing marketing teams and fostering a culture of innovation and execution excellence.

Preferred Qualifications

• Experience in specialty insurance lines such as pet, jewelry, or other niche markets.
• Background in underwriting, insurance product marketing, or pricing strategies.
• Familiarity with customer experience optimization and digital transformation initiatives.

This role will play a critical leadership function within Embrace, ensuring that marketing efforts drive measurable business impact while reinforcing the company’s position in the market. The ideal candidate will be an innovative, data-driven, and results-oriented leader with a passion for brand growth and customer engagement.