VICE PRESIDENT MARKETING

Insta-Grid.com; Washington (District of Columbia); Hybrid; USD 150,000 - 200,000; Full time

Job summary

Instagrid is seeking a VP of Marketing to lead the development and execution of its marketing strategy. This role involves driving B2B growth and brand awareness globally, managing a large team, and optimizing marketing efforts. The ideal candidate will have extensive experience in B2B marketing, particularly in fast-growing environments. Join a company committed to environmental responsibility and innovation in portable power solutions.

Benefits

Laptop provided

Smartphone provided

Qualifications

• 15+ years of marketing experience in B2B companies.
• Proven track record in developing marketing strategies.

Responsibilities

• Define and execute marketing strategies and budgets.
• Lead and develop a team of over 20 members.
• Optimize and scale marketing efforts using new channels.

Skills

Analytical Skills

Strategic Thinking

Leadership

Marketing Strategy

Job description

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VP Marketing at Instagrid Instagrid is seeking a VP of Marketing to develop and execute the companys marketing strategy. As the first mover in the emerging market of clean professional power stations, we have introduced a groundbreaking product to early customers and are now expanding globally. This role requires a strategic thinker and a hands-on leader with a proven track record of execution. Driven by the benefits in productivity, safety, and sustainability for our B2B customers in industries like construction and media, you will lead brand development and activate marketing efforts to attract early majority customers and foster exponential growth.

As the head of our marketing team and a key member of the Senior Management Team, you will be responsible for devising and implementing a full-funnel marketing strategy that fuels our growth, enhances our brand, and drives our business worldwide.

Your Impact Define and execute marketing strategies and budgets to promote global B2B growth and brand awareness.

Manage budgets and marketing activities to ensure efficient resource allocation and maximize ROI.

Collaborate across departments to drive adoption and success of marketing initiatives throughout the company.

Lead and develop a team of over 20 members, supported by agencies and external providers.

Optimize and scale marketing efforts by experimenting with new channels, tactics, and strategies.

Bring 15+ years of marketing experience in B2B companies, including scale-ups experiencing rapid growth.

Have a proven track record in developing and executing marketing strategies in key markets such as the US, DACH, France, UK, and Benelux.

Experience in building and leading a multi-disciplinary, international team.

Possess strong analytical skills, using data to inform decisions.

Be skilled in rapid hypothesis testing, development, and optimization.

Thrives in a fast-growing, flat-structured environment.

Enjoy the opportunity to join a cutting-edge company.

Provide a laptop and a smartphone (iPhone or Samsung).

This is Instagrid We create the worlds most advanced portable power supplies, enabling freedom for our customers work. Our mission is to blend advanced technology with environmental responsibility to make a lasting impact. We operate across Europe and the US, supporting onsite, hybrid, or remote work. Driven by curiosity and a commitment to a cleaner future, we aim to replace combustion generators with cleaner alternatives for faster, measurable results. Our achievements are just the beginning.

At Instagrid, we are committed to equal employment opportunities, valuing diversity and actively seeking the best talent regardless of gender, ethnicity, age, religion, sexual orientation, or origin. We promote respect and value diverse opinions to achieve our shared goals.

We look forward to receiving your application!

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