Assistant Vice President, Marketing

Essen Health Care; New York (NY); On-site; USD 120,000 - 190,000; Full time

Job summary

Essen Health Care is seeking a strategic, data-driven AVP of Marketing to lead GTM initiatives, align marketing with enterprise growth, and drive performance across digital channels in a high-impact role.

The role requires hands-on fluency with Google Ads, Meta Ads, LinkedIn Ads, CRM tools, and attribution models, with responsibility for ROI and brand growth in a multispecialty healthcare setting.

Qualifications

• 10–12+ years of progressive marketing leadership.
• Experience building full-funnel GTM strategies.
• Hands-on with Google/Meta ads and GA4.
• Healthcare marketing experience preferred.

Responsibilities

• Develop and execute integrated GTM strategies across services including Intention Healthcare, Nursing Home, Care Management, and new service expansions.
• Design full-funnel frameworks spanning Awareness, Consideration, and Conversion.
• Partner with Operations to align marketing strategy with growth targets.
• Develop dashboards and reporting cadences translating performance into executive insights.
• Continuously optimize CPLs, appointment conversion rates, CPAs, and ROAS.
• Establish and manage structured A/B testing across Creative, Audiences, and CRO pages.
• Collaborate with analytics to refine attribution modelling and reporting accuracy.
• Drive data-informed decision-making across the marketing department.
• Coordinate with Creative Teams and media partners for performance alignment.
• Ensure bilingual and culturally relevant messaging across campaigns.
• Build scalable marketing workflows and processes.
• Monitor competitive landscape and healthcare marketing trends.

Skills

Strategic marketer

Analytical mindset

Cross-functional collaboration

Bilingual English/Spanish

GTM strategy

Tools

Google Ads

Meta Ads Manager

GA4

Salesforce/HubSpot

Job description

Overview

Essen Health Care is the largest privately held, multispecialty medical group in New York, providing high-quality, compassionate care to some of the state’s most vulnerable and underserved residents.

Founded in 1999, we’ve grown from a single primary care office into a network of 50+ locations offering urgent care, primary care and specialty services, from women’s health to endocrinology and psychiatry. We also provide nursing home support, care management, and in-home care through our Essen House Calls program. Guided by a Population Health model, our team of 500+ providers deliver care in-person, at home, or via telehealth, ensuring patients get the support they need when and where they need it.

We’re looking for talented, motivated individuals to join our growing team. Whether you’re a medical provider, administrator, or operations professional, there’s a career here for you. Join us in making a real difference in the health of our community.

Job Summary

Title: Assistant VP, Marketing- Essen Health Care|Location: Bronx, NY | Reports to: VP of Marketing

Role Overview: Essen Health Care is seeking a strategic, data-drivenAVPof Marketing to serve as the Vice President’sstrategic partnerand operational leader of the marketing function.In thishigh impactrole, you will be responsible for architecting and executing comprehensive Go-To-Market (GTM) strategies that address the fullmarketingfunnel;from building brand awareness and strengthening consideration to converting communities into lifelong patients.TheAVPwill translate enterprise growth objectives into measurable marketing strategies, oversee performance media and analytics, guide A/B testing and optimization frameworks, and ensure campaigns are aligned with business unit revenue goals.This leader must combine strategic thinking with hands-on fluency across Google Ads, Meta Ads,LinkedIn Ads,CRM tools, and digital attribution models.

Responsibilities

Key Responsibilities:

• Develop and execute integrated GTM strategies acrossIntention Healthcare, Nursing Home, Care Managementand new service expansions.
• Design full-funnel frameworks spanning:Awareness (CTV, Linear, Paid SM)Consideration (SEM, Retargeting, Email),Conversion (High-intentSEM, Landing PageCRO)
• Partner with Operations to align marketing strategy withofficesite-level growth targets.
• Develop dashboards and reporting cadences that translate performance metrics into executive insights.
• Continuously optimize CPLs,appointment conversion rates,CPAs,andROAS.
• Establish and manage structured A/B testing framework across:Creative,Audiences, andCROpages
• Partner with analytics to refine attribution modelling and enhance reporting accuracy.
• Drive data-informed decision-making across the marketing department.
• Collaborate with CreativeTeamsand mediapartners to ensure performance alignment.
• Ensure bilingual and culturally relevant messaging across campaigns.
• Build scalable marketing workflows and processes.
• Monitor competitive landscape and healthcare marketing trends.

Qualifications

• Strategic operator with execution depthin B2B & B2C
• Highly analytical and performance-driven
• Strong cross-functional collaborator
• Comfortable balancing brand and acquisition priorities
• Cultural intelligence and community sensitivity English-Spanish Bilingual preferred

Who You Are

• 10–12+ years of progressive marketing leadership experience.
• Demonstrated experience building and executing full-funnel GTM strategies.
• Hands-on expertise with:Google Ads,Meta Ads Manager,GA4, Salesforce/HubSpot,
• Strong experience building and interpreting A/B testing frameworks.
• Proven track record presenting toLeadershipand influencing executive decisions.
• Experience developing structured creative briefs tied to measurable KPIs.
• Healthcare marketing experience strongly preferred.

Equal Opportunity Employer

Essen Health care is proud to be an equal opportunity employer, and we seek candidates who desire to work in and serve an ethnically diverse population.