Vice President - Marketing

Westminster; New York (NY); On-site; USD 150,000 - 250,000; Full time

Job summary

Westminster is seeking a strategic and dynamic Vice President of Marketing to lead all marketing initiatives across their real estate portfolio. This executive role will focus on developing and executing marketing strategies to enhance brand awareness, tenant retention, and overall market positioning. Ideal candidates will have extensive experience in multifamily properties, demonstrating leadership in branding, digital marketing, and analytics.

Qualifications

• 8+ years of experience in marketing management in the multifamily/hospitality sector.
• Strong grasp of consumer behavior and performance analytics.
• Ability to manage multiple projects efficiently.

Responsibilities

• Develop comprehensive marketing strategies and oversee campaign execution.
• Manage the marketing team and ensure alignment with company goals.
• Conduct market research and analysis for strategic decisions.

Skills

Strategic thinking

Leadership

Creative direction

Data analysis

Communication skills

Social media proficiency

Education

Bachelor’s degree

Master's degree

Tools

Microsoft Office Suite

Adobe Creative Suite

Job description

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Our company remains guided by its experience and ability to create long-term value in strategically focused markets. We continue to attract the best talent in the industry and remain focused on growing our organization with talented professionals along with our assets. Westminster is stronger than ever, and we stand poised for continued growth with our valued partners. Our mission is to go above and beyond to build thriving communities and exceptional experiences for our residents, guests, tenants, and teams. Our values represent what we strive to achieve every day. Every decision we have to make is guided by the "4 Be's". Be best in class. Be Solution-Oriented. Be Accountable. Be caring.

JOB SUMMARY:

We are seeking a dynamic and strategic VP of Marketing to lead all marketing initiatives across our real estate portfolio, with a focus on both new development launches and the ongoing marketing needs of stabilized multifamily rental properties. This role is responsible for developing and executing comprehensive marketing strategies that drive lease-up velocity, brand awareness, tenant retention, and market positioning.

The VP of Marketing will oversee branding, digital marketing, advertising, public relations, and leasing support efforts across multiple assets, ensuring alignment with company objectives and market trends. The ideal candidate is a seasoned marketing leader with deep experience in real estate—particularly in launching new developments—and a strong grasp of consumer behavior, creative direction, and performance analytics.

RESPONSIBILITIES:

Marketing:

• Develops and implements comprehensive marketing plans and strategies to promote our properties across various channels, including digital, traditional, and social media.
• Oversees the creation of marketing collateral, including brochures, presentations, and advertisements, to showcase our properties and services to prospective tenants and partners.
• Works closely with outside agencies in developing all marketing campaigns.
• Gives direct supervision to the marketing team and ensures marketing campaigns are executed effectively and efficiently.
• Routinely reviews marketing campaigns/resources with property teams to identify weak areas and propose solutions to improve occupancy and areas for additional revenue/income.
• Oversees the reputation management function across all internet media outlets.
• Must ensure high ratings and reviews against set benchmark for each location.
• Maintains all social media presence in-house or via agency (yelp, Facebook, Instagram, LinkedIn, Glassdoor, etc.)
• Designs new leasing approach (how do we train sales staff) and meets customer expectations.
• Develops KPI’s, tracks and measures the performance of marketing initiatives, using data and analytics to evaluate effectiveness and optimize campaigns for maximum ROI.
• Conducts market research and analysis to identify trends, opportunities, and competitive threats in the industry and uses insights to inform marketing strategies.
• Stays abreast of industry trends, best practices, and emerging technologies in marketing, and recommends innovative approaches to enhance our competitive advantage.
• Creates business workflow in marketing focused on technology and customer experience.
• Performs other duties as assigned.
  
  
  

Communications:

• Coordinates internal communication protocols to drive positive culture and motivation of all company personnel.
• Provides corporate level strategies to ensure strong organizational communication from partner and executive-level leaders to staff level personnel.
• Works with property management teams to develop strong communication protocols with residents to further build a sense of community.
• Participates in the new branding initiative and is a brand ambassador upon rollout, including public speaking engagements, panels, etc.
• Manages the company's brand identity and reputation, ensuring consistency and coherence across all marketing communications and touchpoints.
  
  
  

REQUIREMENTS:

• Bachelor’s degree required. Masters a plus.
• Over 8 years of experience in marketing management in multifamily/hospitality industry preferred.
• Good knowledge of all social media platforms and able to use them effectively.
• Highly proficient in Microsoft Office Suite & Adobe Creative Suite.
• Demonstrated creative ability to evaluate advertising and promotional programs.
• Excellent oral and written communication skills to develop an enthusiastic marketing staff.
• Strategic thinking and a positive attitude.
• Strong leadership and team management skillset
• High level of agility and ability to execute under tight timelines.
• A sophisticated and elegant design eye and branding acumen.
• Proven ability to manage multiple assets and priorities in a fast-moving environment.
• Clear, strategic thinking paired with ability to work in the details for flawless implementation.
  
  
  

Ready to Make Your Mark? Apply Now and Let’s Create Something Extraordinary Together!

We're an equal opportunity at will employer, an equal housing provider, and we do not discriminate against any employee or applicant for employment because of age, race, religion, color, disability, sex, sexual orientation or national origin.

Seniority level

• Seniority level

  Executive

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

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