VP Marketing - Sweepstakes - $200k+ with bonus

Pentasia; United States; Remote; USD 200,000 - 225,000; Full time

Job summary

A leading company specializing in gaming seeks a VP of Marketing to lead its growth strategy. This role is vital for managing full-funnel acquisition across multiple sweepstakes casino brands in a competitive U.S. market. Candidates must have a strong background in performance marketing and a deep understanding of U.S. gaming regulations, along with a focus on strategic and hands-on execution.

Benefits

Remote flexibility

Competitive base salary plus bonus

Full ownership of performance marketing strategy

Qualifications

• 5+ years of growth or performance marketing experience in sweepstakes or iGaming.
• Proven track record of scaling digital marketing programs.
• Hands-on experience optimizing CAC/LTV models.

Responsibilities

• Design and execute a multi-channel acquisition strategy.
• Manage budgets and drive growth metrics including CAC, LTV, and ROI.
• Ensure all marketing activities comply with sweepstakes gaming regulations.

Skills

Data-driven mindset

Performance marketing experience

Knowledge of U.S. gaming regulations

Experience with digital advertising platforms

Job description

VP Marketing - Sweepstakes - $200k+ with bonus

This range is provided by Pentasia. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$200,000.00/yr - $225,000.00/yr

Additional compensation types

Annual Bonus

Direct message the job poster from Pentasia

Strategic Talent & Recruitment Leader | Executive Search for Gaming, iGaming, Sports Betting, Sports Media, Lottery, Crypto & Payments | Trusted…

An exciting opportunity has opened for a VP of Marketing to join a fast-scaling sweepstakes casino operator in North America, with multiple live brands. This is a high-impact leadership role for a senior performance marketer who remains hands-on, thrives in a startup-style environment, and brings deep expertise in U.S. sweepstakes or real-money iGaming.

You’ll be responsible for building and executing a full-funnel acquisition and growth marketing strategy across two growing social casino brands. This position offers full strategic ownership, senior leadership visibility, and the chance to shape a high-growth product’s success in a competitive U.S. market.

Key Responsibilities

• Design and execute a multi-channel acquisition strategy across paid media, affiliate, influencer, and organic channels.
• Own Performance KPIs:
• Manage budgets and drive growth metrics including CAC, LTV, ROI, and retention using platforms such as Meta, Google, TikTok, and programmatic networks.
• Be Both Strategic and Hands-On:
• Operate at both a tactical and strategic level, executing campaigns directly while also leading the broader growth plan.
• Team and Partner Oversight:
• Manage external agencies and freelancers or build out an internal performance team across creative, media, and affiliate operations.
• Compliance Awareness:
• Ensure all marketing activities comply with sweepstakes gaming regulations and platform policies.
• Brand Messaging and Positioning:
• Work cross-functionally to shape brand tone and messaging that resonates with U.S. players.

Candidate Requirements:

• 5+ years of growth or performance marketing experience in sweepstakes, social casino, or iGaming, with a strong focus on the U.S. market.
• Proven track record of scaling digital marketing programs using paid social, programmatic, influencer, affiliate, and SEO/ASO.
• Data-driven mindset with hands-on experience optimizing CAC/LTV models and conversion funnels.
• Strong understanding of digital ad platform compliance (Meta, Google, TikTok) and U.S. gaming regulations.
• Comfortable operating in a startup environment, agile, resourceful, and execution-focused.
• Passion for gaming, user experience, and performance-based decision making.

What’s On Offer:

• Competitive base salary + bonus
• Remote flexibility – work from anywhere in the U.S. or Canada
• High-growth business with real product-market fit and leadership support
• Full ownership of performance marketing strategy

Ready to take full ownership of marketing for a high-potential gaming brand? Apply now to make your mark in the sweepstakes space.

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Management

• Industries

  Gambling Facilities and Casinos, Entertainment Providers, and Marketing Services

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