Creative Director

MSC Cruises; Miami (FL); Hybrid; USD 150,000 - 210,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

MSC Cruises USA is seeking a dynamic Creative Director to lead the brand, digital, CRM, social, and experiential creative across the U.S. and Canada.

Based in Miami with a hybrid schedule (Mon–Thu in office, Fri remote), you will drive integrated campaigns, elevate brand identity, and champion innovative storytelling. You will mentor a multidisciplinary team, oversee budgets and production, and partner with Marketing, Sales, and Global teams to align strategy with business priorities.

Qualifications

• Bachelor's degree in Design, Advertising, Fine Arts, Marketing, or related field or equivalent experience.
• 8+ years in senior creative leadership roles within agencies or consumer-facing brands.
• Experience in hospitality/travel/brand-driven industries is highly preferred.

Responsibilities

• Define and lead the creative vision across guest and trade touchpoints.
• Develop and execute integrated campaigns spanning brand, digital, CRM, social, trade marketing, partnerships, and experiential channels.
• Evolve brand identity, voice, and visual systems across campaigns and channels.
• Collaborate with Marketing, Sales, Trade Marketing, Product, Operations, and Global Marketing to localize campaigns for the U.S. and Canada.
• Lead, mentor, recruit, and scale a multidisciplinary creative team.
• Oversee creative operations, budgets, timelines, and agency/vendor relationships.
• Identify opportunities to leverage AI tools and workflow automation in content production.
• Support adoption of Adobe platforms and innovative storytelling approaches.
• Present concepts and rationale to senior leadership.
• Monitor trends to keep MSC Cruises culturally relevant and competitive.

Skills

Creative leadership

Brand strategy

Integrated campaigns

Adobe Creative Cloud

Stakeholder management

Education

Bachelor's degree in Design/Advertising

Tools

Adobe Creative Cloud

Adobe Experience Cloud

Job description

Where passion meets opportunity

The best of your adventures is the one you have yet to sail!

Your Purpose

We are seeking a dynamic, visionary Creative Director to lead and evolve the creative strategy and execution for MSC Cruises during an exciting period of transformation and growth. This role oversees integrated B2B and B2C creative spanning brand, digital, trade, partnerships, CRM, social, and experiential touchpoints, ensuring compelling, customer‑centric storytelling and consistent brand expression in the U.S. and Canada.

Based in Miami with a hybrid schedule (Monday–Thursday in office, Friday remote), you’ll elevate our brand across all guest and trade touchpoints, while driving more AI‑enabled workflows, scalable content operations, and Adobe‑based marketing and creative capabilities.

Your Impact

• Define and lead the creative vision across all guest and trade touchpoints, ensuring a distinctive, consistent, and compelling brand experience.
• Lead the development and execution of integrated marketing campaigns spanning brand, digital, CRM, social, trade marketing, partnerships, promotions, and experiential channels.
• Evolve brand identity, voice, and visual systems across campaigns, digital channels, trade materials, signage, and experiential activations.
• Partner closely with Marketing, Sales, Trade Marketing, Product, Operations, and Global Marketing teams to align creative strategy with business priorities and localize campaigns for U.S. and Canadian audiences.
• Lead, mentor, recruit, and inspire a multidisciplinary creative team while fostering a culture of innovation, accountability, and continuous improvement.
• Oversee creative operations including workflows, production processes, budgets, timelines, asset management systems, and agency/vendor relationships to improve efficiency and speed‑to‑market.
• Identify opportunities to leverage AI tools, workflow automation, and emerging technologies to enhance creative operations, content production, personalization, and team efficiency.
• Support the adoption of Adobe marketing and creative platforms while championing innovation in storytelling, multimedia production, and experiential design.
• Ensure high‑quality, on‑brand creative output across all touchpoints and present campaign concepts and creative rationale to senior leadership and stakeholders.
• Monitor consumer, creative, technology, and digital marketing trends to ensure the MSC Cruises brand remains culturally relevant and competitively positioned.

Your Journey so far

• 8+ years of senior creative leadership experience, including 3+ years in a Creative Director or equivalent leadership role within an agency or consumer‑facing organization.
• Experience within hospitality, travel, entertainment, luxury, lifestyle, or similarly brand‑driven industries strongly preferred.
• Strong portfolio demonstrating integrated campaigns across brand, digital, CRM, social, trade marketing, partnerships, and experiential channels.
• Expert visual, conceptual, storytelling, and strategic thinking capabilities with strong hands‑on creative leadership skills.
• Proven experience recruiting, mentoring, developing, and scaling multidisciplinary creative teams in fast‑paced, high‑growth environments.
• Demonstrated ability to lead cross‑functional initiatives and influence stakeholders within matrixed and global organizations.
• Experience managing agencies, freelance partners, vendors, and large‑scale creative budgets and production processes.
• Experience leveraging AI tools, workflow automation, and emerging creative technologies preferred.
• Experience with Adobe Creative Cloud required; familiarity with Adobe Experience Cloud and/or related marketing technology platforms strongly preferred.
• Strong executive communication, presentation, project management, and organizational skills with the ability to manage multiple priorities in a fast‑paced environment.
• Knowledge of production processes across print, digital, video, multimedia, and environmental signage.
• Bachelor’s degree in Design, Advertising, Fine Arts, Marketing, or related field (or equivalent experience).
• Must be based in or willing to relocate to Miami, FL

Your Essentials

• US Passport or US Permanent Resident
• MSC Cruises is an E‑Verify employer

MSC Cruises USA is an equal opportunity employer that complies with all applicable federal, state, and local laws, rules and regulations. It is our policy to employ and promote qualified candidates without discrimination on the basis of race, color, sex, age, origin, sexual orientation, marital status, disability or any other characteristic protected by law. Our hiring decisions are based solely on merit, qualifications and business needs.

Our commitment: We are committed to building a future that values diverse perspectives, embraces the world beyond borders, and fosters an inclusive environment where every individual feels valued, respected and empowered to be their authentic selves. Our commitment extends to taking meaningful, measurable actions that have a long‑term positive impact on our guests, our employees and our planet.