Vice President, Decision Science

MissionOne Media; United States; Remote; USD 160.000 - 220.000; Vollzeit

Benefits dieser Stelle

Health insurance options

Flexible PTO

Life insurance

401K

Zusammenfassung

MissionOne Media, a BarkleyOKRP brand in the United States, seeks a VP of Decision Science to lead and scale the Analytics practice. You will drive measurement strategy, deliver cross-channel insights, and guide a multidisciplinary team in data-informed marketing decisions.

You will partner with media strategy, activation, and tech teams to embed analytics across campaigns, evolve measurement maturity, and support new business growth in a fast-changing digital landscape.

Qualifikationen

• 10+ years of experience in marketing/advertising analytics with leadership experience.
• Proven ability to drive action from analytics and manage client relationships.
• Expertise with Tableau, SQL and Adverity for reporting and data platforms.
• Strong knowledge of media ecosystems (Meta, Google, DSPs) and ad tech.
• Proven ability to lead multi-functional teams and manage projects.

Aufgaben

• Oversee cross-channel measurement design, including attribution, incrementality and brand lift studies.
• Develop holistic marketing performance reporting and dashboards.
• Evaluate vendors, contract terms and budgets for media measurement.
• Lead cross-channel response analytics and media plan optimization.
• Oversee in-channel attribution analytics and investment planning.
• Ensure robust data infrastructure and timely, accurate reporting.
• Support new business development and client growth.
• Advise clients to raise their marketing measurement maturity and decisions.
• Grow a high-performing analytics team and foster innovation and collaboration.
• Collaborate with media strategy, activation, ad ops, and creative teams.
• Monitor data privacy regulations and evolving measurement tech.

Kenntnisse

Leadership

Client relationships

Analytics storytelling

Cross-functional collaboration

Strategic thinking

Tools

Tableau

SQL

Adverity

Jobbeschreibung

Location: United States

MissionOne Media is a brand within BarkleyOKRP that combines full-funnel media planning and buying services, CRM, data, analytics, retail media, SEO, and digital experiences.

• $1 Billion+ in Annual Billings
• 200 Team Members
• Our tech stack is powered by Adlucent, the digital performance marketing agency that joined BarkleyOKRP in 2024

As Vice President, Decision Science, you will be a key member of the MissionOne Media leadership team, responsible for shaping and scaling the Analytics practice. You’ll help drive the vision for how data and insights are leveraged across the agency—developing innovative measurement frameworks, leading strategic client engagements, and empowering a multidisciplinary team of data, analysts and reporting experts. This role is ideal for a strategic, business-minded leader who thrives at the intersection of analytics, marketing, and digital transformation.

Key Responsibilities:

• Oversee the design and execution of cross-channel measurement strategies, including attribution modeling, incrementality, brand lift studies, and testing roadmaps.

• Holistic marketing performance reporting & dashboarding

• Media measurement vendor evaluation, contracting & budget management

• Cross-channel response analytics & media plan optimization

• In-channel response attribution analytics & investment plan optimization

• Ensuring effective data infrastructure and reporting defined as accurate, on-time, complete and supporting client’s unique requirements

• New Business Development support

• Serve as a senior strategic advisor to clients, helping them evolve their marketing measurement maturity and drive data-informed decision making.

• Lead and grow a high-performing analytics team, fostering a culture of innovation, collaboration, and continuous learning.

• Partner with internal stakeholders—media strategy, activation, ad ops, creative—to ensure data and analytics are seamlessly integrated into every stage of campaign development and execution.

• Maintain a pulse on emerging data privacy regulations, measurement trends, and evolving media technologies.

Qualifications:

• 10+ years of experience in marketing/advertising analytics, with a proven track record of leadership at an agency, consultancy, or data-driven organization.

• Demonstrated success in helping clients take concrete action based on analytics and data and managing client relationships

• Expertise with analytics reporting and data platforms Tableau, SQL, Adverity

• Strong understanding of data and ad tech ecosystem, with a focus on digital environment. Media platforms (Meta, Google, DSPs), marketing automation tools, and third-party research providers (e.g., Nielsen, Circana, Dynata).

• Strong leadership, mentorship, and change management skills. Experience managing multi-functional teams

• Strong project management skills and the ability to simultaneously lead multiple ongoing project streams

• Advanced critical thinking skills in using data and analysis to develop logic-driven point of views and insights

• Strong communication skills to convert complex analytical processes into easily digestible messaging, both verbally and in writing and with an attention to detail

The annual gross base salary range is $160,000 - $220,000 USD. This range represents the anticipated target salary range for this position. Actual salaries will vary and are based on factors such as a candidate’s qualifications, skills, and geographic location. Salary is one component of BarkleyOKRP's total compensation package, which includes multiple health insurance options, flexible PTO, life insurance, and 401K.